Key staff depart Ofo Japan | SIA and United call pitches | AMP Awards shortlist

Plus: New Zealand's local champion brands | Can marketing students prove their degrees were worth it?

View in web browser   Tuesday, 21 August, 2018 Ofo loses marketing head in Japan David Blecken The bike share company has run into difficulties less than six months after launching in Japan.   SIA calls integrated pitch, looking to get 'back to #1' Matthew Miller As part of what it calls a major transformation effort, the airline is putting its strategy, creative, media, content, website/app development and production up for a competitive bid.   United Airlines puts global media, digital up for review Lindsay Stein Agencies are competing for the account as part of holding company teams.     AMP Awards 2018 shortlist announced Staff The winners of the fifth-annual Agency-Marketer Partnership Awards will be revealed on 6 September.   Briefs: Ogilvy, One Championship, Cowan, Sweetshop, Propel Manila, more Keep tabs on the industry in our frequently updated digest of people moves and business wins.   Premium Can these ambitious marketing students prove their degree was worth it? Olivia Parker While industry-specific degrees give some people more confidence, others conclude that early hands-on experience is a lot more valuable.   New Zealand's top local brands We asked in-market experts what factors make the national airline, a beloved candy maker and a buy-and-sell site come out on top?   Australia bans use of influencers in government campaigns after 'offensive' posts Arvind Hickman Public pressure built up after creators fronting government-funded campaigns were found to have also promoted alcohol brands and diet pills, and made rape jokes and homophobic remarks.   Editor's Picks Meet the 2018 Women to Watch: Marrah Africa Learn about this MediaMath executive and the 39 other women in this year's list of remarkable women in APAC media and marketing.   The 7 mobile marketing moments Arthur Policarpio With interruption-based marketing in the rearview mirror, brands need to seize key customer mobile moments in each day and deliver on their needs.   Lux hosts an ambassador summit, with ample photo ops Staff Reporters The company brought a group of ambassadors from all over the world together in London for a "co-creation bootcamp".   Events Brand Summit China 2018 Aug 23, 2018 JW Marriott Hotel Shanghai at Tomorrow Square   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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