FWD names lead regional agency | UEG's approach to Japan | Spikes deadline extended

Plus: What Pepsico's SodaStream purchase says about FMCG | New Zealand's top mobile-friendly brands

View in web browser   Wednesday, 22 August, 2018 FWD names lead regional agency for brand and creative Matthew Miller The result follows a multi-market pitch.   Be cooler than the giants: UEG's approach to Japan David Blecken In a Q&A, United Entertainment Group's Japan MD discusses prospects and plans as major sporting events approach.   What Pepsico's SodaStream buy tells us about FMCG brands Rob Sellers Could the acquisition help Pepsico fend of unbranded competition and add some much-needed fizz to its flat margins?     Spikes deadline extended to 31 August This could be you. But only if you enter by next Friday.   Briefs: Text100, Outbrain, Xaxis, Kantar, Robin8, more Keep tabs on the industry in our frequently updated digest of people moves and business wins.   Editor's Picks Meet the 2018 Women to Watch: Athena Bughao Learn about this Essence executive and the 39 other women in this year's list of remarkable women in APAC media and marketing.   New Zealand's top mobile brands We asked in-market to explain what ASB Bank and others are doing right.   The 7 mobile marketing moments Arthur Policarpio With interruption-based marketing in the rearview mirror, brands need to seize key customer mobile moments in each day and deliver on their needs.   AMP Awards 2018 shortlist announced Staff The winners of the fifth-annual Agency-Marketer Partnership Awards will be revealed on 6 September.   Events Brand Summit China 2018 Aug 23, 2018 JW Marriott Hotel Shanghai at Tomorrow Square   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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