Mondelez pitch results | Taiwan's local-hero brands | Who needs a marketing degree?

Plus: APAC's digital-data deficit | JCDecaux's SmartBRICS | All the people moves and business wins

View in web browser   Tuesday, 07 August, 2018 Publicis, GroupM tipped to split Mondelez APAC markets Matthew Miller The company called the pitch in March.   Premium Is a marketing degree really necessary? David Blecken Opinions are divided about the validity of modern marketing degrees. We explore what differentiates some of Asia's top courses and ask to what extent they help—or hinder—future industry professionals.   Premium APAC's digital-data deficit, and what to do about it Matthew Miller Marketers in many markets in APAC face a dearth of solid data to use in digital marketing, compared to their western counterparts. Could a coming influx of telco data improve the situation?     Taiwan's top local brands In-country experts weigh in on the popularity of Asus, HTC, and Uni-President in Taiwan, and suggest that pride could come before a fall.   AnyMind Group acquires Acqua Media Babar Khan Javed The acquisition gives AnyMind Group access to 252 publishers across 8.3 billion monthly impressions.   JCDecaux HK rolls out automated DOOH planning tool Jenny Chan 陳詠欣 The company says its new SmartBRICS system has yielded some surprises that defy conventional wisdom about where to advertise in Hong Kong's MTR system.   R/GA Singapore names new MD Keep up on all the week's people moves and business wins in our frequently updated digest.   Bing takes on Trivago, Google with intelligent search features Babar Khan Javed Microsoft has updated a search function in Bing, with the initial rollout fixated around the hospitality & travel industry.   Editor's Picks 2018 AMP Awards deadline extended Staff The final entry deadline for the fifth Agency | Marketer Partnership Awards has been extended to this Friday, 10 August.   August 24 is the entry deadline. Contact us now to receive a design template Olivia Parker Campaign turns 50 this year. To celebrate, we'll be unveiling a special Asia-themed 50th birthday magazine issue at Spikes Asia, and we want YOU to design the cover.   Promoted Tearing down online-offline boundaries Staff Writer At Cannes Lions, Tencent's vice president opened up about the company's recent developments in communication, smart retail and beyond.   Pantene: Look at these beautiful humans Ad Nut The shampoo brand features a series of transgender Thai people in a new campaign.   Events Brand Summit China 2018 Aug 23, 2018 Shanghai   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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