How to win at Spikes Asia | Top 10 tips for awards success

                                                           

View the email online     The Spikes Asia Awards are Asia Pacific's highest accolade for creative excellence. Entering is your chance to put your work on the world stage and prove your campaign was truly award-winningly, impactful and exceptional. If you're confident in the power of your idea but want to ensure you show us just how exceptional your work really is, check out our top ten tips for winning at Spikes.     This is a diverse international jury, and English will not be everyone's first language. If your entry relies on a cultural nuance or unfamiliar context, you'll need to provide a clear explanation.     "You may have lived and breathed the work, but the jury hasn't. Look at the idea with a fresh pair of eyes and distil it down to its core for a new audience." DAVID DROGA, FOUNDER & CREATIVE CHAIRMAN, DROGA5     You're likely to be good at this anyway. Structure your explanation around a simple, powerful and entertaining narrative.     "Carefully consider the best category for your entry and ensure that it demonstrates both relevance and specificity for its audiences." LAURA DESMOND, FOUNDER & CEO, EAGLE VISTA PARTNERS     "You're dealing with professionals who are perfectly capable of grasping whether a project has merit based on a concise, coherent explanation." MARK TUTSSEL, EXECUTIVE CHAIRMAN & GLOBAL CHIEF CREATIVE OFFICER, LEO BURNETT WORLDWIDE     "Less is more. So many case films fail to communicate a clear idea and a compelling strategy that isn't cluttered and confusing. The need for focus and clarity cannot be underestimated." PJ PEREIRA, CHIEF CREATIVE OFFICER, PEREIRA O'DELL     The idea should speak for itself. Avoid creating barriers with unnecessary and elaborate production. Keep it straightforward and provide markers and signposts – don't force the jury to search for the key messages.     Avoid industry jargon and marketing speak. Don't sell, explain. An entry with excessive hype and empty statements, with no tangible back-up will not impress the jury.     Meaningful results are crucial – they can count for 30% of the mark. Be honest, specific and provide workable, quantitative figures and statistics. Clearly link results back to original goals, strategies and objectives to illustrate effectiveness.     "Write and design the entry elements with all the care you put into the work itself. See it as an extension of the process rather than another hurdle." MARK FITZLOFF, FOUNDER, OPINIONATED     ENTER YOUR WORK     Spikes Asia is a joint venture between Ascential Events and Haymarket Media Group Ascential Events (Europe) Limited The Studios, 2 Kingdom Street, London W2 6BD, United Kingdom Haymarket Media Group 21 Media Circle, #05-05 Infinite Studios SINGAPORE, 138562 This message was sent to: balvistudio4.raaj@blogger.com You are receiving this email because you have subscribed to a Haymarket Media publication. To unsubscribe from Haymarket Media promotional emails, please click here.  Copyright © 2018 Haymarket Media Ltd. All Rights Reserved.