Plus: Facebook intros in-app header bidding | Lenovo promotes for APAC CEO spot | A look at Bangladesh's digital transformation
| | | | | | | | | | | | | | | Facebook introduces in-app header bidding Babar Khan Javed Facebook is partnering with Fyber, MAX and Twitter's MoPub in order to empower app publishers who use header bidding to include ads from Facebook's Audience Network in their auctions. | | | | | | | | | | | What does 'responsible advertising' look like? David Blecken During Global Marketer Week in Tokyo in May, Campaign asked representatives from some of the world's biggest consumer goods companies how advertisers can become better citizens. The first of a three-part series looks at responsibility in data usage. | | | | | | | | | |
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