Cannes top honours | Japan's Top 100 Brands for 2018 | Buying and shopping diverge, thanks to machines

Plus: The factors that win loyalty | You're not ready for WeChat 4.0

View in web browser   Monday, 25 June, 2018 Final Cannes awards: 'Palau Pledge' wins top honour Staff Reporters The campaign to save a tiny island nation's precious ecosystem has notched up a third Grand Prix.   Japan's Top 100 Brands for 2018 Domestic manufacturing giants stand their ground while foreign tech firms extend their lead.   Premium How top local brands earn loyalty in Asia Soon Chen Kang 江欣珍 Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.     Marketing CPGs will depend on 'buying' vs 'shopping' in future: EY Babar Khan Javed In a future where connected technologies and smart homes are the new normal, people will either 'shop' for goods themselves or 'buy' through automation, with psychographic-based segmentation gaining importance, according to Ernst & Young Solutions.   Chances are, your brand isn't ready for WeChat 4.0 Michael Norris Brands and their agency counterparts need to keep pace with WeChat's evolving digital ecosystem. Here's what the latest changes mean and how to make the most of them.   China's ecommerce giants want exclusivity, brands have to deal with it Soon Chen Kang 江欣珍 Brands have to weigh the benefits and synergies of the major ecommerce platforms, said Tom Birtwhistle, PwC Hong Kong digital consulting director.   Sorrell reveals WPP regrets in not moving faster with 'horizontality' Gurjit Degun Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this is underpinned by digital.   Editor's Picks Film winners: Cannes Lions 2018 Staff Reporters A reasonably successful category for APAC with nine award wins out of 74 in total, with Thailand flying the flag for the region.   Sustainable Development Goals winners: Cannes Lions 2018 Staff Reporters 'Palau Pledge' wins another Grand Prix for APAC.   Glass Lion for Change winners: Cannes Lions 2018 Staff Reporters India takes all three APAC awards.   Creative Effectiveness winners: Cannes Lions 2018 Staff Reporters India takes home the Grand Prix, and APAC makes a decent showing with six awards.   Product Design winners: Cannes Lions 2018 Staff Reporters Asia-Pacific's three Lions went to agencies from India, Japan and Australia.   Events The Trade Desk Programmatic Breakfast Briefing Jul 12, 2018 Eaton Club   Brand Summit China 2018 Aug 23, 2018 Shanghai

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