Interview with Global CEO, Philip Morris | Blog: Learnings from Cannes Lions | Social engagement meter

View in web browser   Wednesday, 27 June, 2018 Unmetric Engagement Meter: Most viewed on YouTube (11-20 June) Campaign India Team Videos from Myntra, Uber, Kia Motors and more...   Behrouz Biryani assigns media to Carat and digital to Columbus Campaign India Team The agency won the account post a multi-agency pitch   'We are promoting abstinence. Quitting is the best. Not starting is even better': Philip Morris International Raahil Chopra A chat with André Calantzopoulos, global CEO, Philip Morris International, on the sidelines of the Cannes Lions festival of Creativity   Cannes Lions 2018: 'Food for thought for the Indian ad fraternity' Unmisha Bhatt The author who is a Cannes debutant lists down her learnings from the festival   Editor's Picks Blog: The Mary Meeker 2018 report skips India! Sandeep Goyal Is India in the danger of missing the digital bus? Or is it already going nowhere?   Sorrell reveals WPP regrets in not moving faster with 'horizontality' Gurjit Degun Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this is underpinned by digital.   Young Adlanders v/s The Pandeys Prasad Sangameshwaran In probably their longest engagement on social media till date, the Pandey brothers answered questions young adlanders always wanted to ask them in an exclusive Facebook Live event from Mumbai   Cannes juries grapple with new categories Robert Sawatzky Jurists in the brand new Social & Influencer and Creative Ecommerce categories open up about the challenges in balancing creativity and effectiveness   Cannes Lions owner: Agency groups may have found 'right level' by sending fewer delegates Gideon Spanier As the festival inches to a close, Ascential CEO reflects on whether the lower attendance will be the new normal.   Cannes Lions 2018: Producer's Diary by Dalbir Singh Dalbir Singh Co-founder and managing partner of Kiss Films records his daily impressions @CannesLions2018 for Campaign

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