When neuroscience meets marketing | How Women To Watch helped me find my voice | Cannes day 3: live and winners

Plus: YouTube May ads leaderboard | Why China's native brands are winning | Pubmatic's new cloud offering

View in web browser   Thursday, 21 June, 2018 Capturing hearts and minds: Why neuroscience is integral to marketing Faaez Samadi From mirror neurons to brain systems, Deepak Varma at Kantar explains how neuroscience is teaching brands even more about their advertising and audiences.   "Women to Watch gave me the credibility, conviction and confidence to get my voice heard" Olivia Parker Last year's Women to Watch candidates tell us what making the list has meant to them and why they'd encourage others to nominate themselves. Nominations are now open for the 2018 list — enter before the deadline on July 6.   Asia-Pacific YouTube Ads Leaderboard: May 2018 Staff Reporters Two of the top three ads in May's YouTube leaderboard, by Ramayana Department Store and Teman Murni, celebrate Ramadan.     Latest Cannes APAC winners: Entertainment, Film Craft, Industry Craft and more Asian work put up a strong showing in the Cannes Lions awards last night.   Alibaba and Kantar claim to redefine brand-building at ‘China speed’ Matthew Miller Kantar’s validation of Alibaba’s Consumer Asset KPI will help CMOs optimise their brand-building activities within Alibaba's ecosystem, according to the companies.   Pubmatic battles adtech tax with cloud offering Babar Khan Javed PubMatic's new cloud offering aims to help publishers of all sizes own their programmatic ecosystem while reducing costs and focusing on monetization.   Editor's Picks Day 3 Cannes live lowdown: breakfasts, breaking news and more Robert Sawatzky, Matt Miller With the Festival well underway and plenty of Lions to celebrate, our editors wrap up the essential need-to-knows from the Croissette.   'Winning brands' in China are more likely to be native: Nielsen Thanks to a burgeoning middle class and growing digital spend, China's outlook and consumer confidence levels remain optimistic, particularly for local and premium brands.   Twitter CMO: We offer brands a first-mover advantage Robert Sawatzky Leslie Berland's #HereWeAre initiative dovetails with her message for brands to build purpose on Twitter.   Events The Trade Desk Programmatic Breakfast Briefing Jul 12, 2018 Eaton Club   Brand Summit China 2018 Aug 23, 2018 Shanghai

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