Cannes gets back to basics | APAC markets driving global adspend | Responsibilities of snack food advertisers

Plus: Reuters sees good news for publishers | New AppsFlyer report | Kawo's anti-paranoia tool

View in web browser   Wednesday, 20 June, 2018 Cannes 2018: latest APAC winners, CMO interviews and more Our full breakdown of APAC winners from last night's awards ceremonies, plus our editors' reports on the need-to-know news from day two.   Snack food advertising: self-regulate or be damned David Blecken The second in a series on 'responsible advertising' looks at the pressure piling up on global food giants as people demand action to curb childhood obesity.   Key APAC markets driving global adspend growth Soon Chen Kang 江欣珍 China, India, Japan and the Philippines are identified by both Zenith and GroupM as the markets making the biggest contributions to global adspend growth.     75% of execs see ads appearing beside undesirable content Olivia Parker Global executives think brands must be responsible for where their advertising appears, a new Reuters survey reveals, and that well-known news brands are trusted far more than social media platforms.   AppsFlyer: Respond to GDPR by prioritizing customer lifetime value Babar Khan Javed A new report by the marketing analytics platform, in partnership with Facebook, found that fixating on growing customer lifetime value from existing users is far more profitable than acquiring new audiences.   Kawo social management tool alerts marketers to sensitive words Jenny Chan 陳詠欣 Social-management platform Kawo wants to help ease the angst of brand managers who worry about posts running afoul of China's ever-shifting list of banned topics.   Heinemann APAC hires digital agency Staff Reporters Appointment is specific to Hong Kong market.   Editor's Picks China's top mobile-friendly brands Chinese consumers find Apple, WeChat, and Baidu to be their most mobile-friendly brands. Why?   What CMOs are thinking in Cannes Robert Sawatzky As the Cannes CMO Growth Council meets, marketers weigh in on what they're looking to gain from the Festival and this year's changes.   Premium What is that jumble of Chinese characters pitchside at the World Cup? Jenny Chan 陳詠欣 Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup - and what their presence says about China's long-term football ambitions.   Events The Trade Desk Programmatic Breakfast Briefing Jul 12, 2018 Eaton Club   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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