APAC's Cannes showing disappoints | Panasonic combines lodging with appliance marketing | OpenX opens in Singapore

Plus: Habits of highly effective local brands | Beyond Tmall and JD

View in web browser   Tuesday, 26 June, 2018 Cannes Lions: 2018 APAC winners scorecard Faaez Samadi Overall it was a markedly underwhelming year for the region on the numbers, but key differences at this year's festival may have contributed.   Panasonic sees home sharing as a way to market appliances David Blecken Japan's fast growing short-term rental sector could help the company sell more beauty products.   OpenX opens Singapore office Babar Khan Javed After being named the largest digital advertising exchange in Japan after Google, OpenX plans to replicate the same milestone in Singapore and Australia.     Japan's favourite local brands Toyota, Panasonic and Sony have stood the test of time in the world's toughest consumer market. Here's a look at how, and what the future holds for them.   Premium How top local brands earn loyalty in Asia Soon Chen Kang 江欣珍 Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.   YouTube adds memberships and merchandising to boost revenue for creators Babar Khan Javed The move appears to acknowledge that YouTube's brand-safety measures throttled revenue sources for many YouTube creators, who turned to Patreon and TeeSpring for alternate streams.   Tangrams announces jury president change Staff Reporters Ruth Stubbs of iProspect steps in to replace Erica Kerner of Tiffany & Co. at the head of the Digital Strategy jury.   WPP exits AppNexus in sale of ad platform to AT&T Emily Tan AT&T has fully acquired digital platform AppNexus for a reported $1.6 billion.   Editor's Picks It's not 'Tmall vs JD' in China: Two other apps are taking over Nick Withycombe Two up-and-coming apps are starting to make a real impact on China's ecommerce landscape.   View all the Grand Prix winners from Cannes Lions 2018 Brittaney Kiefer Catch up on all the Grand Prix winners from the 2018 Cannes Lions International Festival of Creativity.   Marketing CPGs will depend on 'buying' vs 'shopping' in future: EY Babar Khan Javed In a future where connected technologies and smart homes are the new normal, people will either 'shop' for goods themselves or 'buy' through automation, with psychographic-based segmentation gaining importance, according to Ernst & Young Solutions.   Chances are, your brand isn't ready for WeChat 4.0 Michael Norris Brands and their agency counterparts need to keep pace with WeChat's evolving digital ecosystem. Here's what the latest changes mean and how to make the most of them.   Events The Trade Desk Programmatic Summit Japan Jul 10, 2018 Ebisu Act Square, Tokyo   The Trade Desk Programmatic Breakfast Briefing Jul 12, 2018 Eaton Club

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