Google reorganises, rebrands ad offerings | AppNexus: Duopoly buster or triopoly? | The Trade Desk's 'Next wave'

Plus: Open letter to influencer haters | Category shifting in Japan | Top mobile-friendly brands in Japan

View in web browser   Wednesday, 27 June, 2018 Google relaunches ad products suite Faaez Samadi Doubleclick brand jettisoned as Google reorganises ad and marketing tools for better integration.   AppNexus/AT&T: Duopoly-buster or 'triopoly'? Babar Khan Javed APAC industry insiders differ on the meaning of the acquisition for the digital advertising ecosystem.   The Trade Desk introduces an AI forecast engine Babar Khan Javed Company claims new tools lower the barriers to entry while eliminating the need for a training and trial budget.     Q&A: We should expect more category shifting in Japan David Blecken US tech giants are hastening diversification among Japanese brands, says McKinsey's former APAC design head.   Influencer haters gonna hate Elijah Whaley An open letter to critics and belittlers of influencer marketing, from the CMO of Parklu.   Japan's top mobile-friendly brands Key to a successful mobile-strategy is making a brand part of consumers' lives, comment Japan market experts on the country's favourite phone-friendly companies.   David Guerrero on Cannes' first ever live judging sessions David Guerrero Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.   Move and win roundup: Week of June 25, 2018 Staff Reporters BBH, Edelman, Golin, Interbrand and more, in our weekly collection of people moves and account news.   Editor's Picks Watch: How Chinese tourists are changing J Walter Thompson's Jacco ter Schegget talks about the company's recent research into the changing desires of outbound tourists from the mainland.   Yuna depicts strength in Pantene campaign for Malaysia Ad Nut 'Iron lady' campaign by Grey Malaysia includes the Malaysian singer alongside fitness star Linora Low and diver Adeline Chin.   The creative imperative for disability tech Emily Tan The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.   Panasonic sees home sharing as a way to market appliances David Blecken Japan's fast growing short-term rental sector could help the company sell more beauty products.   Promoted With esports, SAP sees a game-changing opportunity Staff Writer SAP gets into the game with purpose and commitment by partnering with Team Liquid-a leading global esports organisation and current champion of The International 7.   Events The Trade Desk Programmatic Summit Japan Jul 10, 2018 Ebisu Act Square, Tokyo   The Trade Desk Programmatic Breakfast Briefing Jul 12, 2018 Eaton Club

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