Mindshare retained the Agency of the Year title at the Campaign India Digital Crest Awards 2018 (CIDCA), while Mahindra & Mahindra won the Client of the Year title
Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. In media, Madison is the highest in recall while the recently created Wavemaker scores high in client satisfaction.
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