Women Leading Change shortlist | Dentsu and Hakuhodo CEOs share a stage | A perception gap about the gender gap

Plus: Top hotel brands, search terms and apps among Chinese outbound tourists

View in web browser   Tuesday, 15 May, 2018 Women Leading Change Awards: Shortlist revealed Staff Reporters The Women Leading Change Awards will be presented on Thursday, 31 May in Singapore.   Dentsu and Hakuhodo leaders share a stage David Blecken ADVERTISING WEEK: An apparently historic joint appearance skirts some key issues but provides a glimpse into what drives the leaders of two of Japan's most influential companies.   Premium Gender gap in PR and comms: perception versus reality? Li Mei Foong What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?     Top hotels, apps and search terms among Chinese tourists Jenny Chan 陳詠欣 TOP OF THE CHARTS: Analysis of mobile data shows that Airbnb is not much of a threat when it comes to Chinese outbound tourism.   In brief: WPP AUNZ, DDB, Digitas, BBDO, more See all this week's people moves and business wins.   Editor's Picks Premium Hyundai CMO: No cookie-cutter experiences Robert Sawatzky Frustrated with "superficial" marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.   Seb Coe: Physical inactivity is a 'ticking time bomb' Olivia Parker The athletics legend and sports ambassador tells Campaign Asia-Pacific why marathon-watching at Tokyo 2020 will be an experience like no other; how brands are seeing the 'health' agenda in supporting Asian games; and why traditional sport mustn't discard esports.   Unilever's sustainable brands grow almost 50% faster than rest of business Simon Gwynn Company says it has met around 80% of the targets in the Unilever Sustainable Living Plan, launched in 2010.   Events MediaWorks May 23 - 26, 2018 Bangkok   Nielsen Seminar: Accelerating Digital Transformation May 25, 2018 Maritime Museum

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