Vivo splashes out on World Cup | Fake news, Asia-style | RTL AdConnect aims to counter duoploy

Plus: The long-unawaited debut of Ad Nut on video | The world's most boring billboard | Vietnam hip-hop

View in web browser   Wednesday, 23 May, 2018 World Cup ROI not a major concern for Vivo Jenny Chan 陳詠欣 The Chinese smartphone maker, which kicked off its 2018 Russia World Cup branding blitz last night in Beijing, says it is in the game for the long haul.   RTL AdConnect aims to counter duopoly amid Asia expansion David Blecken The European media company hopes to help emerging Asian brands make sense of western markets.   Lion and cryin': The year's top 3 award-bait campaigns Ad Nut Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.     Premium The unique face of the fake news debate in Asia Helen Roxburgh Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?   PHD to scoop HSBC's $400m global media account Gideon Spanier PHD is poised to win HSBC's estimated $400m (£298m) global media planning and buying account from incumbent, Mindshare.   Adobe acquires ecommerce provider Magento Babar Khan Javed Following similar acquisitions by Oracle, SAP, and Salesforce, the purchase allows Adobe to close the loop across the ecommerce industry profit pool.   Editor's Picks Reasons to love the 'world's most boring billboard' Ad Nut Swedish wood protection brand Sioo is leaving the same billboard in place for 12 years to prove the durability of one of its products.   Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists Staff Reporters Iris Singapore campaign for Chang Beer includes a 10-minute Vice documentary and a series of live events.   Facebook user experience may suffer for sake of security: Zuckerberg Oliver McAteer The social-media giant announced its "clear history" setting at a European Parliament grilling.   Events Nielsen Seminar: Accelerating Digital Transformation May 25, 2018 Maritime Museum, Central   Women Leading Change Awards & Conference May 31, 2018 Google Singapore

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