Facebook's 'maddening' misdirection | Cowie leaving TBWA | China's growing silo problem

View in web browser   Tuesday, 22 May, 2018 Aaron Cowie to leave TBWAMalaysia Faaez Samadi CEO to step down and be replaced by new managing director.   Shooting yourself in the Facebook Matthew Miller In its efforts to recover from the recent scandal, Facebook is being more transparent and proactive, but still refuses to acknowledge a central truth.   Many Many More to come from ex-TBWAHong Kong creative chief Soon Chen Kang 江欣珍 Former TBWA / Hong Kong executive creative director has set up her own venture Many Many More.     Bigger market changes in China bring taller silos Bryce Whitwam Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.   Curing the Double 11 hangover Soon Chen Kang 江欣珍 Totem's latest study lays out the challenges facing brands during the blockbuster shopping festival and the fragmented social media platforms in China.   Editor's Picks Missed Advertising Week Asia in Tokyo? We've got you covered. David Blecken The "role" of a soft drink, the perils of "kissing ass" in creative and the portrayal of Japanese as the "bored-looking people at a party" were among the more interesting takeaways.   Mediacorp hires new CMO Faaez Samadi Newly-created role oversees media company's integrated marketing unit.   Premium Observing Ramadan in the digital age Soon Chen Kang 江欣珍 Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.   2018 PR Awards shortlist announced Staff Reporters The jury for the 2018 PR Awards, slated for 13 June in Hong Kong, has shortlisted 277 entries.   Events MediaWorks May 23 - 26, 2018 Bangkok   Nielsen Seminar: Accelerating Digital Transformation May 25, 2018 Maritime Museum, Central

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