Thursday 17 May 2018

Is unconscious bias training really any good? | Is Zen-like harmony possible in adland?

Plus: Emphasis on experiential a potential misstep for luxury brands
 
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Friday, 18 May, 2018

Is unconscious bias training really any good?

Is unconscious bias training really any good?

Olivia Parker

The term 'unconscious bias' is bandied about with inclusion and diversity policies across the region. But what does it look like? And what, if anything, can really be done about it?

 
Time to seek 'Zen-like harmony' in a disrupted industry: WFA president

Time to seek 'Zen-like harmony' in a disrupted industry: WFA president

David Blecken

Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.

 
Emphasis on experiential a potential 'misstep' for luxury brands

Emphasis on experiential a potential 'misstep' for luxury brands

Staff Reporters

TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.

 
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Cindy Gallop: 'Forget passion-find things you want to punch'

Cindy Gallop: 'Forget passion—find things you want to punch'

Nicola Kemp

Cindy Gallop has urged women to found the "female-led holding company of the future" in the wake of the dramatic exit of former WPP chief executive Sir Martin Sorrell.

 

Editor's Picks

In brief: McCann, Kantar, Bonsey Design, Blue 449, more

In brief: McCann, Kantar, Bonsey Design, Blue 449, more

See all this week's people moves and business wins.

 
How to fix Pakistan's broken ad industry
Premium

How to fix Pakistan's broken ad industry

Rizwan Merchant

Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an 'obese', inefficient industry.

 
Hong Kong Ballet campaign is a soaring success

Hong Kong Ballet campaign is a soaring success

Ad Nut

A joyous, gorgeous campaign by Design Army and photographer Dean Alexander makes the troupe impossible to ignore.

 

Events

MediaWorks

MediaWorks

May 23 - 26, 2018

Bangkok

 
Nielsen Seminar: Accelerating Digital Transformation

Nielsen Seminar: Accelerating Digital Transformation

May 25, 2018

Maritime Museum, Central

 
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