Is unconscious bias training really any good? | Is Zen-like harmony possible in adland?

Plus: Emphasis on experiential a potential misstep for luxury brands

View in web browser   Friday, 18 May, 2018 Is unconscious bias training really any good? Olivia Parker The term 'unconscious bias' is bandied about with inclusion and diversity policies across the region. But what does it look like? And what, if anything, can really be done about it?   Time to seek 'Zen-like harmony' in a disrupted industry: WFA president David Blecken Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.   Emphasis on experiential a potential 'misstep' for luxury brands Staff Reporters TOP OF THE CHARTS: Heritage and quality are still the core drivers of luxury perception, according to global research by Kadence International.     Cindy Gallop: 'Forget passion—find things you want to punch' Nicola Kemp Cindy Gallop has urged women to found the "female-led holding company of the future" in the wake of the dramatic exit of former WPP chief executive Sir Martin Sorrell.   Editor's Picks In brief: McCann, Kantar, Bonsey Design, Blue 449, more See all this week's people moves and business wins.   Premium How to fix Pakistan's broken ad industry Rizwan Merchant Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an 'obese', inefficient industry.   Hong Kong Ballet campaign is a soaring success Ad Nut A joyous, gorgeous campaign by Design Army and photographer Dean Alexander makes the troupe impossible to ignore.   Events MediaWorks May 23 - 26, 2018 Bangkok   Nielsen Seminar: Accelerating Digital Transformation May 25, 2018 Maritime Museum, Central

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