How comms can break out of the PR sandbox | Schooling is the 'Boss Man' in Singapore | Bike-sharing brand Ofo's plan for Japan

Plus: Jack Morton, BBDO, IAB lead off the week's people news

View in web browser   Monday, 28 May, 2018 Premium How comms professionals can break out of the 'PR sandbox' Kim Benjamin Industry professionals are seeing a mismatch between what PR does and what people think of it. Does the communications world need a new business model — or simply to re-market itself?   Interview: How Ofo is establishing its brand in Japan David Blecken The bicycle-sharing company's marketing director and country head speak to Campaign about the perception of Chinese companies, winning over cautious consumers, and why Ofo is different to "the bikes you see in red".   Jack Morton, BBDO, IAB lead off the week's moves Keep up with people moves and business wins as they happen in our frequently updated digest.     Joseph Schooling stars in fish-out-of-water tale for Hugo Boss Ad Nut A new campaign though Iris Singapore focuses on the time the champion swimmer spent training overseas.   Editor's Picks OMG seeks new China CEO Robert Sawatzky Succession-planning underway for Doug Pearce, who will become non-executive chairman as of 15 July.   Is there value in surveillance? Ask the Chinese Akshay Mathur, Xintian Zhang Hands up if you viewed the pervasive social rating in the "Nosedive" episode of Black Mirror and thought, 'That's not so bad'?   More Chinese travellers seeking love, spiritual experiences Soon Chen Kang 江欣珍 TOP OF THE CHARTS: The idea that people from China travel chiefly in search of shopping experiences is a stereotype in need of adjustment, according to a new report from J. Walter Thompson.   Events Women Leading Change Awards & Conference May 31, 2018 Google Singapore   Event Marketing Awards Jun 6, 2018 Hong Kong

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