Accenture Interactive buys in China | WPP enters Unilever's SG Foundry | Mobile header bidding explodes in APAC

Plus: Lessons from China's hip-hop ban | Accenture's programmatic bid | The latest YouTube APAC leaderboard

View in web browser   Thursday, 24 May, 2018 Accenture buys Chinese independent HO Communication Robert Sawatzky Purchase of Shanghai full-service agency with expertise in omni-channel consumer engagement is part of "aggressive" mainland growth plans.   WPP creates in-house Unilever partnership Faaez Samadi Agency establishes Team Unilever to work in Singapore.   Use of mobile-web header bidding rises 1,395% in APAC Babar Khan Javed TOP OF THE CHARTS: The APAC region now represents roughly a third of global volume, according to the latest figures from PubMatic.     China's hip-hop ban: lessons for brands Jas Tang, Chris Illsley CULTURAL RADAR: Why all hope isn't lost for brands looking to tap Chinese counterculture.   Briefs: iProspect, Essence, Creativeland, OMG, more Keep up on people moves and account news in our frequently updated digest for this week.   Brands in non-EU countries should adopt GDPR rules Oliver McAteer Publishers are being too slow to adopt consent management platforms, which will cause growing pains for programmatic advertising when the new regulation comes into force.   Accenture Interactive launches programmatic unit in response to 'significant' client demand Gideon Spanier The unit will focus on programmatic consulting and in-housing; media strategy, planning and activation; and ad tech implementation and support.   Editor's Picks See the latest Asia-Pacific YouTube Ads Leaderboard Staff Reporters A horror-comedy-love story about epayments takes the top spot, while AIS has three spots in the top 10 for the second month in a row.   Premium The unique face of the fake news debate in Asia Helen Roxburgh Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?   Lion and cryin': The year's top 3 award-bait campaigns Ad Nut Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.   Events Nielsen Seminar: Accelerating Digital Transformation May 25, 2018 Maritime Museum, Central   Women Leading Change Awards & Conference May 31, 2018 Google Singapore

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