NEW: Exclusive APAC gender-survey results | To address inequality, first address culture | Women Leading Change winners

Plus: MediaWorks 2018 recap and photos | Hyundai's overtly inclusive campaign | Tencent's dramatic King of Fighter reboot | Gin brand makes up its past

View in web browser   Friday, 01 June, 2018 New gender-equality survey: Change slow in coming Olivia Parker Campaign Asia-Pacific and Kantar's investigation into perceptions of gender in APAC media and marketing finds that while awareness of gender issues has improved, change isn't fast or visible enough — and sexual harassment is not a small problem.   Premium To address inequality, first look at culture Anne Rayner Anne Rayner, who led Kantar and Campaign Asia-Pacific's joint survey on gender equality in the industry, calls for company leaders to model the change they want to see.   Women Leading Change Awards winners Staff Reporters The winners of the Women Leading Change Awards were revealed Thursday night in Singapore.     Hyundai's overtly inclusive global campaign Ad Nut Brand targets diverse young families with fun campaign through Jung von Matt for new Santa Fe model.   Teamwork, mentoring and initiative on show at MediaWorks 2018 Rick Boost The winning team won in part by thinking (and venturing) outside the event venue.   Tencent uses dramatic live action for global KOF relaunch David Blecken Arcade legend King of Fighters gets a contemporary feel in a short film by the director of 'Gravity Cat'.   Old Blood Gin makes up its own (outlandish) heritage(s) Ad Nut Cheil Canada's campaign for the Singapore-based brand's launch concocts a series of equally implausible alternate histories.   Briefs: Zeno Group, Mirum, Stink Shanghai, more See all this week's key people moves and business wins.   Editor's Picks CPRFHK to HKPR: Public-relations association rebrands Jenny Chan 陳詠欣 Group changes from 'CPRFHK' to 'PRHK', and has a new logo in "modular geometric shapes".   Cannes contenders: 'OK Go: Obsession for Smoothness' by Six Inc. Staff Reporters Six Inc.'s extravaganza for Double A achieved the unthinkable by making paper exciting, and is a reminder of the value of physical craft.   Cannes contenders: 'Bit better Fallout' by TKT Sydney Staff Reporters This campaign put V Energy drink into the game Fallout4.   Cannes contenders: 'Armoured truck' by DDB New Zealand Staff Reporters An apparent heist flick is actually a film for Lotto NZ-and was inspired by a true story.   Cannes contenders: '3 minutes' by Apple Singapore Staff Reporters Filmmaker Peter Chan's 7-minute movie about a 3-minute reunion touched hearts on Chinese New Year.   See 50+ APAC Cannes contenders APAC creative leaders tell us what will win and why.   Events Event Marketing Awards Jun 6, 2018 Hong Kong   CampaignComms Jun 13, 2018 J.W Marriott

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