Sorrel: The Emperor Strikes Back? | Savage on Cannes Lions destiny | Latest New Business League | Tencent's WE+ offer

Plus: A World Cup PMP | Google audio ads | MullenLowe buys ARC | Hakuhodo makes data moves | More Cannes contenders

View in web browser   Thursday, 31 May, 2018 See the latest APAC New Business League standings Big changes, especially on the media league table as Carat takes the lead.   'The Emperor Strikes Back' or, 'Return of the Ad Guy'? When news hit social media that Martin Sorrell was forming a new venture through a shell company, some APAC industry figures instantly drew parallels to a galaxy far, far away.   Tencent ramps up content monetisation through new WE+ services Soon Chen Kang 江欣珍 Chinese online giant Tencent is launching new marketing services that tie more effectively into its other content offerings.     PubMatic intros World Cup-specific PMP with Publicis Babar Khan Javed In the run-up to the World Cup, PubMatic, with Publicis Media, has launched a targeted PMP (private marketplace) it claims offers unique audience segment targeting and speed of deployment.   Hakuhodo aims to make consumer data more usable with new division David Blecken The company hopes to provide deeper insights by anonymising and integrating diverse datasets.   Shopify opens Singapore office Babar Khan Javed Since its launch through SingTel in 2013, Shopify has seen the number of merchants in increase by 700%, while revenue generated by the platform grew five times.   MullenLowe buys ARC in Philippines Faaez Samadi PR agency to be consolidated under new brand MullenLowe MARC.   Google launches programmatic audio ads Babar Khan Javed Advertisers and agencies can now use DoubleClick Big Manager to access global inventory from many of the major streaming services.   Tangrams shortlist released Staff Reporters The 2018 shortlist for the Tangrams effectiveness and strategy awards, which will be presented during Spikes Asia in September, contains 167 shortlisted entries.   Editor's Picks Terry Savage: What Cannes should and shouldn't be Terry Savage "Creativity in 2018 comes from everywhere" says Cannes Lions' outgoing chairman, describing what's new this year and how it differs from his first ever Cannes in 1986.   Cannes contenders: 'Hyper court' by BBH Singapore Staff Reporters Nike's campaign gave free WiFi and basketball training via smartphone to players in the Philippines.   Cannes contenders: 'Shindoor Khela: No conditions apply', by FCB Ulka India Staff Reporters This campaign for Times of India argued for a more inclusive festival.   Cannes contenders: 'The Ikea human catalogue', by BBH Singapore Staff Reporters The incredible memory of Yanjaa Wintersoul brings new meaning to 'attention to detail' to promote Ikea's latest catalogue.   See 50+ APAC Cannes contenders APAC creative leaders tell us what will win and why.   Call for entries: Agency-Marketer Partnership Awards The awards, which celebrate Asia Pacific's most successful and effective client-agency relationships, will be presented in September.   Events Event Marketing Awards Jun 6, 2018 Hong Kong   CampaignComms Jun 13, 2018 J.W Marriott

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