Why Hyundai's CMO emphasises art and aesthetics | China leads luxury digital spending boom | J&J's new SG HQ

Plus: The One Show winners | Making the great mobile leap

View in web browser   Monday, 14 May, 2018 Premium Hyundai CMO: No cookie-cutter experiences Robert Sawatzky Frustrated with "superficial" marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.   China leading the world for luxury digital advertising Staff Reporters TOP OF THE CHARTS: Asia's biggest economy the most advanced digital market for luxury advertising, according to latest Zenith study.   Johnson & Johnson launches design lab in Singapore Babar Khan Javed The company unveiled a new APAC regional headquarters in Singapore, along with its first design lab outside the US.     The great mobile leap: What are you waiting for? Luke Janich A huge change to Google's indexing makes optimisation for mobile more critical than ever. Here's what you should do about it.   APAC One Show winners: Dentsu, Clemenger, McCann lead region Staff Reporters Colenso BBDO, Clemenger BBDO, TBWA Hakuhodo and McCann win 'best of discipline' awards.   Editor's Picks Photos: Dentsu Aegis Network's annual day for change Staff Reporters The company's staffers across the region took part in the fifth annual 'One Day for Change' Friday.   Unilever's sustainable brands grow almost 50% faster than rest of business Simon Gwynn Company says it has met around 80% of the targets in the Unilever Sustainable Living Plan, launched in 2010.   Seb Coe: Physical inactivity is a 'ticking time bomb' Olivia Parker The athletics legend and sports ambassador tells Campaign Asia-Pacific why marathon-watching at Tokyo 2020 will be an experience like no other; how brands are seeing the 'health' agenda in supporting Asian games; and why traditional sport mustn't discard esports.   Spikes Asia 2018 opens for entries, announces Glass award Staff Reporters The Spikes Asia Awards will be presented on 28 September in Singapore.   Promoted The Facebook data crisis: What does it mean for marketers in Asia? Michael Rich The goal should be to engage, not to exploit.   Events MediaWorks May 23 - 26, 2018 Bangkok   Nielsen Seminar: Accelerating Digital Transformation May 25, 2018 Maritime Museum

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Atifa Silk atifa.silk@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2018 Haymarket Media Ltd. All Rights Reserved.