WFA demands digital change | Ballet campaign soars | Ad Nut gets sweary over a 'demo' ad

Plus: Why Pakistan's ad industry is 'broken' | NEC's creepy but fun 'Same face girls' | All the week's moves and wins

View in web browser   Thursday, 17 May, 2018 WFA demands change in digital ad industry Faaez Samadi Organisation issues new manifesto with eight principles for reform.   Premium How to fix Pakistan's broken ad industry Rizwan Merchant Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an 'obese', inefficient industry.   Hong Kong Ballet campaign is a soaring success Ad Nut A joyous, gorgeous campaign by Design Army and photographer Dean Alexander makes the troupe impossible to ignore.     Jenga in a moving car? Please. Ad Nut Why create a product demonstration that's obviously complete and utter bullshit?   AI predictions are the future of the contextual upsell Babar Khan Javed AI-powered prediction engines can help marketers better time and tune their upsell attempts, according to a senior Salesforce executive.   NEC's 'Same face girls' video is accurately named, disturbing Ad Nut 40 young women with the same mask do a dance number to promote the company's biometric technologies.   In brief: McCann, Kantar, Bonsey Design, Blue 449, more See all this week's people moves and business wins.   Editor's Picks Photos: 2018 PR Awards judging Staff Reporters Judging for the 2018 PR Awards took place yesterday (16 May) in Singapore.   CMOs: Our bad emails fail with existing customers Simon Gwynn Only 13% of CMOs in a CMO Council study said they were realising the revenue potential of existing consumers.   Former Flamingo Shanghai heads start a new 'Chapter' Jenny Chan 陳詠欣 New venture Inner Chapter wants to "upend the workings of China's marketing-insights industry".   IPG Mediabrands launches new digital agency Faaez Samadi Reprise relaunches as digital performance agency, incorporating Ansible and Society.   Events MediaWorks May 23 - 26, 2018 Bangkok   Nielsen Seminar: Accelerating Digital Transformation May 25, 2018 Maritime Museum, Central

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