Sorrell to 'start again' | Shake Shack's HK strategy | Tone-deaf comms in Japan

View in web browser   Wednesday, 09 May, 2018 Tone-deaf communications worsen Japanese government scandals David Blecken An apparent failure to understand crisis management threatens the future of the Abe administration.   Sorrell: 'I'm going to start again' Thomas Moore The former WPP CEO has told a New York audience that he's not planning to retire.   Shake Shack's Asian expansion "one burger at a time" Rick Boost As the burger joint pushes into Hong Kong, its CEO and marketing chief explain their strategy for entering new Asian markets     Cathay Pacific, Asia Miles & Accenture team up on marketing effort using blockchain Staff Reporters New mobile app from Cathay & Asia Miles uses Accenture's blockchain technology in a new Hong Kong dining rewards promotion   English Biscuits Manufacturers launches media review Babar Khan Javed The volume-based confectionary market leader in Pakistan seeks to review the market to ensure it is being delivered the most value for marketing investment.   Mediacorp, SPH launch premium marketplace, name CEO Matthew Miller Singapore Media Exchange (SMX) names former Havas, Paypal and Performics executive Hari Shankar as CEO.   GSK reviews global media Omar Oakes Pharma giant GlaxoSmithKline has reportedly launched a review of its US $1.8 billion global media agency arrangements, putting MediaCom and PHD on alert.   Pizza Hut Singapore takes aim at ‘foodie’ culture Ad Nut New ad campaign follows growing trend of mocking trendy millennials.   Editor's Picks How Nissan used AI to boost conversion rates in one market by 900 times Emily Tan Nissan has been on a mission to consolidate its global digital presence onto a single platform, Nissan Pace.   Create your own payments system to truly own the customer journey: Criteo Babar Khan Javed During a keynote at Seamless Asia 2018, the GM of Criteo implored marketers to own the entire journey of the customer and the data it generates, while investing in high-level tech and software that drives efficiency and planning.   Events MediaWorks May 23 - 26, 2018 Bangkok   Nielsen's Hong Kong Breakfast Briefing: Accelerating Digital Transformation May 25, 2018 Maritime Museum

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Atifa Silk atifa.silk@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2018 Haymarket Media Ltd. All Rights Reserved.