Seb Coe on Asia's health, the Olympics and esports | Is connected TV an attractive video medium?

Plus: The rise of programmatic-guaranteed | Event Marketing Awards shortlist | Get immersed in wine

View in web browser   Friday, 11 May, 2018 Seb Coe: Physical inactivity is a 'ticking time bomb' Olivia Parker The athletics legend and sports ambassador tells Campaign Asia-Pacific why marathon-watching at Tokyo 2020 will be an experience like no other; how brands are seeing the 'health' agenda in supporting Asian games; and why traditional sport mustn't discard esports.   MullenLowe installs new creative structure in Japan David Blecken The 'creative kernel' model moves away from the traditional account-team structure.   Connected TV is for marketers who value viewability: Dataxu Babar Khan Javed Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to Dataxu's APAC GM.     How to guarantee more bang for your premium buck Dirk Jacobs The industry is touting 'programmatic guaranteed', but not everyone is ready to embrace it.   Spikes Asia 2018 opens for entries, announces Glass award Staff Reporters The Spikes Asia Awards will be presented on 28 September in Singapore.   Event Marketing Awards shortlist released Staff Reporters The awards will be presented on June 6 in Hong Kong.   Editor's Picks Winemaker offers an immersive experience (not literally) Ad Nut Stoneleigh Wild Valley and Digitas worked with artists to create a wine experience that's as immersive as one can get without getting wet (and stained).   Rexona, Mindshare, Grab and Google launch 'Movement for movement' Ad Nut The initiative aims to help people with disabilities get around Jakarta.   Thai AirAsia reprises calendar-inspired 'Weekdays' campaign Ad Nut BBDO Bangkok returns to a formula that won two Cannes Lions in 2015.   Adland reacts to Malaysia's historic vote Staff Reporters Six decades of rule in Malaysia by Prime Minister Najib Razak's party has come to an end. Here are some early thoughts from industry players.   Don't 'throw away' brand equity: StanChart marketer Faaez Samadi Too many times marketers think revolution, not evolution, when it comes to brand identity and messaging, said Emma Sheller.   Events MediaWorks May 23 - 26, 2018 Bangkok   Nielsen Seminar: Accelerating Digital Transformation May 25, 2018 Maritime Museum

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