OMG names HK CEO | Bunny books for parents | Snap shares plunge

Plus: Innovative sugarcane-juice packaging | Telco data doesn't rival the duopoly | Work from Wall's and AAMI

View in web browser   Wednesday, 02 May, 2018 OMG names new Hong Kong group CEO Staff Reporters Deric Wong promoted from his previous role as CEO of OMD Hong Kong.   These bunny books are more for adults than kids Ad Nut Gidget Foundation, with Naked, introduces book series aimed at helping parents recognise and cope with perinatal depression.   WPP fully acquires JV agencies in APAC Emily Tan WPP has bought full ownership of Y&R and Wunderman joint-venture agency assets in Southeast Asia, Taiwan and Dentsu Sudler & Hennessey in Japan.     Promoted Why Asia-Pacific will lead Rick Boost, Staff Reporters Brand marketers from Jetstar, Stanchart and the CMO Council along with agency and platform leaders explain why Asia-Pacific has a leg up on the rest of the world when they drop by the OMD Backstage Pass studio during Campaign360.   Telecom data does not rival the duopoly: Mobilewalla Babar Khan Javed As telecom companies seek to monetise their userbase, they will need help to track journeys within and outside owned ecosystems.   Klepto cats and karate kids: AAMI's winning formula continues to deliver Ad Nut With Ogilvy Melbourne, the brand keeps on making insurance fun.   CEO of Starcom Pakistan steps down Babar Khan Javed After 16 months as the CEO of Starcom in Pakistan, Omar Abedin has stepped down to pursue alternative interests.   Snap shares plunge as Q1 revenue, user growth miss expectations Lindsay Stein Drop-off associated with app's recent redesign.   Editor's Picks Even if Wall's could speak, it has no luck with a parakeet Ad Nut DDB Singapore's new campaign for Wall's Feast in Indonesia and Wall's Top Ten in Thailand also involved Adam&eveDDB in London and Paris-based animation house Wizz.   How a sugarcane-juice brand went for 'love (buy) at first sight' Jenny Chan 陳詠欣 While practical reasons often prevent beverage brands from trying daring packaging concepts, Rai Mai Jon chose a design meant to get attention online.   Marketers pull back spend on Facebook and Google due to false metrics Emily Tan Reports about false and faulty metrics have caused 62% of marketers to pull back on spend, according to research by the CMO Council.   How Kraft Heinz will sell its new biscuit brand on Tmall only Soon Chen Kang 江欣珍 The Jif Jaf brand is launched exclusively on Tmall for its debut in China.   Mark Read interview: WPP must focus more on clients, less on internal organisation Gideon Spanier Wither 'horizontality'?   Twitter bolsters video with 30 new media partnerships, renewals Oliver McAteer BC, Vice News and Hearst Magazines Digital Media are producing original and live shows for the social media platform.   Events MediaWorks May 23 - 26, 2018 Bangkok   Women Leading Change Awards & Conference May 31, 2018 Singapore

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