Exploring big brands and why it pays to be brave

This promotional email has been brought to you by Fox in partnership with Campaign Asia-Pacific. See their diverse and versatile work in the case studies and opinion pieces below, or visit the Fox content hub here.

Fox Hub Highlights

Influencer marketing: Making brands shine Partner Content The brand spokesman is still in style, but social presence and content localisation are new hurdles for marketers looking to give a voice to their campaign.

Fox Content Labs leads by example in destination marketing Michael Rich Using Fox Sports influencer marketing strategies, the media giant has taken content marketing in travel to new heights.

New Balance forays into football market Partner Content The American footwear favourite made the move in collaboration with Fox's content marketing arm, Fox's branded entertainment unit.

Fox Content Labs hires senior talent Partner Content Andrew Edelson appointed Head of FOX Content Labs

National Geographic and Emirates invite travelers to share in the adventure Michael Rich The campaign gave user-generated content the limelight, featuring Emirates own employees globetrotting the world.

Fox Sports and AccorHotels collab buffs up content marketing strategy Partner Content Groundbreaking campaign leveraged the full suite of Fox assets.

Leveraging reality talent competitions to reach Asia's ad blocking generation Michael Rich Looking to leap the ever-present hurdle of ad blockers? A winning strategy is less about fighting the tech itself, and more about creating compelling content.

For further information about Fox Networks, please contact: Nick Wilson nick.wilson@haymarket.asia You are receiving this email because you have subscribed to a Haymarket Media Publication. To unsubscribe from third-party emails, please click here. Copyright 2018 Haymarket Media Ltd. All Rights Reserved.