The EU's new data privacy law, the General Data Protection Regulation, goes into effect on May 25, 2018 and applies not only to EU-based organizations, but also to anyone who has customers or contacts in the EU.
We're excited to announce that new tools are available to make your GDPR preparations easier.
- GDPR-friendly forms. In just a few clicks, you can set up a form that collects (and records) the consent you need from your contacts.
- Improved contact management. The process of updating, exporting, and sharing a contact's data upon their request is now quicker and simpler.
- An updated data processing agreement. We've certified to the EU-U.S. Privacy Shield Framework and the Swiss-U.S Privacy Shield Framework, so once you complete our new DPA and obtain appropriate consent, you can legally transfer contact data from the EU to MailChimp in the U.S.
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