What China's buying from foreign brands online | Campaign360 preview | RGA's NRL spot

Plus: See all the week's moves and wins | Leveraging WeChat Mini Programs

View in web browser   Friday, 02 March, 2018 Here's how Chinese online shoppers spent $1.1 trillion on foreign brands in 2017 Soon Chen Kang 江欣珍 Alibaba's 2017 annual report on Tmall reveals the countries, categories and specific products finding success selling to China's online shoppers.   Research details CNY food and travel buying sprees Soon Chen Kang 江欣珍, Rick Boost Mintel's research shows that spending on Chinese New Year does not veer far from fun and travel, but also reveals some interesting trends.   Key players, big issues Staff On 20 March in Singapore, hear all the players with a stake in media's future—clients, agencies and platform owners—debate issues including brand safety, growth, talent and technology.     How to leverage WeChat Mini-Programs Michael Norris How brands can best leverage WeChat's mini-apps, an increasingly important part of China's digital ecosystem.   NRL returns with celebration of diversity Ad Nut Ninety-second spot launching the new rugby league season in Australia does a fine job of hitting all the sports ad tropes.   'Not a pretty year': WPP 2017 revenue down slightly Emily Tan Sorrell said "the traditional creative business is where the pressure is" and it is "less" on the media agencies.   In brief: Andrew Baxter to depart Publicis ANZ Plus news from BBDO, TBWA, AKQA, JWT, Tourism Fiji, Saatchi & Saatchi, Kantar, Gyro, DeVries, Growmint, JCDecaux, Leo Burnett, and much more, in our moves and wins roundup.   Editor's Picks WPP survey reveals gender pay gap at UK agencies Emily Tan Gender Pay Gap report on WPP's UK agencies cites JWT as having the worst pay divide between men and women, while Kantar's gap is smallest.   Premium Every marketing AI people won't shut up about Rick Boost What in tarnation is a Vidora?   Monkey study provides proof that sex sells Vindicating Carls Jr and many other brands, a study by real scientists shows that monkeys react more to logos that have been associated with sexy imagery.   The right kinds of ads will take us to the stars Tham Khai Meng Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.   Tapping China's social giants for engaging events Soon Chen Kang 江欣珍 Streaming, KOL appearances and facial recognition can boost engagement for live brand events in China.   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital360Festival Apr 25 - 26, 2018 Shanghai

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