Facebook puts brands in 'delicate position' | Insights from BrandZ China ranking | Too much trust in tech

Plus: A look back at Uber's SEA ad efforts | New Johnnie Walker campaign in Australia | China drives adspend forecast

View in web browser   Monday, 26 March, 2018 Facebook scandal 'puts brands in a delicate position' Faaez Samadi It's not the end of days by any means, but brands will have to re-think their relationship with one of the world's biggest ad platforms, observers say.   Innovative Chinese tech brands rule the roost: BrandZ Soon Chen Kang 江欣珍 Tencent and Alibaba dominate brand equity in China on the back of their innovative platform offerings.   David Guerrero: 'We're wrong to put blind faith in technology' Staff Reporters We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.     Adspend forecast for China improves significantly: Zenith Matthew Miller, Emily Tan TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.   8 days left to submit Digital A-list China nominations Staff The deadline for nominations is April 2nd. Do you see yourself as a digital disrupter, motivator or achiever in China? Maybe you know someone who is? Submit an entry for our 2018 China Digital A-list!   Premium Marriott continues to suffer from country controversy Soon Chen Kang 江欣珍 BRAND HEALTH CHECK: Marriott touched the live wire of national pride when its China website listed Taiwan, Hong Kong and Tibet as countries. We assess the lasting damage, and lessons for other brands.   Editor's Picks Johnnie Walker takes A$15 million 'Next step' in Australia Ad Nut Diageo splashes out on an 18-month, A$15 million campaign through Leo Burnett Sydney.   Uber sells to Grab: A look back at the brand's SEA ads Staff Reporters As the ride-sharing company sells its Southeast Asia operations to Grab, we take a look at how the brand tried to appeal to consumers.   Premium Agency Report Card 2017: Holding companies ranked by revenue Staff Reporters As part of our Agency Report Card feature for 2017, we present R3's ranking of holding companies by full-year APAC revenue.   Events Digital360Festival Apr 25 - 26, 2018 Shanghai   DigitalWorks Apr 25, 2018 Shanghai

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