Wednesday 21 March 2018

Zuckerberg would 'love to see' ad regulation | Forget AI, CMOs should be thinking of empathy and ethics

Plus: How new joiners see the ad industry in 2018 | Look beyond the obvious to reach China | Mediaworks announces mentors
 
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Thursday, 22 March, 2018

Zuckerberg would 'love to see' ad transparency regulation

Zuckerberg would 'love to see' ad transparency regulation

Babar Khan Javed

Facebook's founder in chief finally responds with an apology and an action plan.

 
'If I don't learn anything, that job is dead to me'

'If I don't learn anything, that job is dead to me'

David Blecken

In Japan, new graduates are about to make their first steps into the industry. Here's a look at what drives them, what they want in return for their hard work, and what their limits are.

 
Empathy and ethics: The most crucial buzzwords for CMOs

Empathy and ethics: The most crucial buzzwords for CMOs

Staff Reporters

At the end of the marketing value chain today stands an 'increasingly pissed off' customer, and it's up to CMOs to learn where 'the line of "no"' is, according to CMO Council's Liz Miller.

 
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Marketing to China? Look for non-obvious trends

Marketing to China? Look for non-obvious trends

Jenny Chan 陳詠欣

In a market that's come of age, consumers are forging their own ideas of what it means to be Chinese, according to panellists at yesterday's MarketingPulse conference.

 
MediaWorks 2018 announces mentors and speakers

MediaWorks 2018 announces mentors and speakers

Staff

The four-day intensive workshop and mentoring experience takes place 23 through 26 May in Bangkok.

 

Editor's Picks

Take Campaign's new survey on gender-equality progress

Take Campaign's new survey on gender-equality progress

Olivia Parker

One year after agency heads signed Campaign's Mandate for Change, we are proud to launch a new survey to gauge the industry's progress toward gender equality.

 
Photos, videos and takeaways from Campaign360

Photos, videos and takeaways from Campaign360

Real-time observations from our editors, plus all the live video chats we broadcast on the day, plus a massive photo gallery.

 
Investment firm KKR launches digital marketing operation in China

Investment firm KKR launches digital marketing operation in China

David Blecken

Cue & Co will aim to provide one-stop services in what KKR sees as a fragmented market.

 
22 creative-agency networks get graded

22 creative-agency networks get graded

We present the final report cards based on our exclusive analysis of 2017 performance.

 
LEO Digital Network welcomes the winds of change
Promoted

LEO Digital Network welcomes the winds of change

Staff Writer

From big-picture strategists to content producers, agencies are now expected to shapeshift. LEO Digital Network is leading the charge.

 

Events

Digital360Festival

Digital360Festival

Apr 25 - 26, 2018

Shanghai

 
DigitalWorks

DigitalWorks

Apr 25, 2018

Shanghai

 
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