Zuckerberg would 'love to see' ad regulation | Forget AI, CMOs should be thinking of empathy and ethics

Plus: How new joiners see the ad industry in 2018 | Look beyond the obvious to reach China | Mediaworks announces mentors

View in web browser   Thursday, 22 March, 2018 Zuckerberg would 'love to see' ad transparency regulation Babar Khan Javed Facebook's founder in chief finally responds with an apology and an action plan.   'If I don't learn anything, that job is dead to me' David Blecken In Japan, new graduates are about to make their first steps into the industry. Here's a look at what drives them, what they want in return for their hard work, and what their limits are.   Empathy and ethics: The most crucial buzzwords for CMOs Staff Reporters At the end of the marketing value chain today stands an 'increasingly pissed off' customer, and it's up to CMOs to learn where 'the line of "no"' is, according to CMO Council's Liz Miller.     Marketing to China? Look for non-obvious trends Jenny Chan 陳詠欣 In a market that's come of age, consumers are forging their own ideas of what it means to be Chinese, according to panellists at yesterday's MarketingPulse conference.   MediaWorks 2018 announces mentors and speakers Staff The four-day intensive workshop and mentoring experience takes place 23 through 26 May in Bangkok.   Editor's Picks Take Campaign's new survey on gender-equality progress Olivia Parker One year after agency heads signed Campaign's Mandate for Change, we are proud to launch a new survey to gauge the industry's progress toward gender equality.   Photos, videos and takeaways from Campaign360 Real-time observations from our editors, plus all the live video chats we broadcast on the day, plus a massive photo gallery.   Investment firm KKR launches digital marketing operation in China David Blecken Cue & Co will aim to provide one-stop services in what KKR sees as a fragmented market.   22 creative-agency networks get graded We present the final report cards based on our exclusive analysis of 2017 performance.   Promoted LEO Digital Network welcomes the winds of change Staff Writer From big-picture strategists to content producers, agencies are now expected to shapeshift. LEO Digital Network is leading the charge.   Events Digital360Festival Apr 25 - 26, 2018 Shanghai   DigitalWorks Apr 25, 2018 Shanghai

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