Holding companies can still live long and prosper | Beware the 'sugar rush' of digital: Cathay's Ed Bell

Plus: Facebook hypocrisy | Alibaba's story-reading cat | M&C Saatchi's record results | Mindshare's 24-hour briefs

View in web browser   Friday, 23 March, 2018 Advertising's 'big short' Barry Lustig As the climate change deniers of the marketing world, agency holding groups now have big bets stacked against them. They will survive and even prosper if they face up to reality and learn to evolve.   Short-term 'sugar rush' can seduce marketers Staff Reporters Amid all the focus on setting up digital platforms and acting on real-time data and incentives, marketers may be forsaking long-term brand building at their peril, says Cathay Pacific brand chief Edward Bell.   Alibaba turns its Genie into a cat that reads bedtime stories Matthew Miller AI-enabled virtual creature can also read from medicine packages.     Brands would be 'hypocritical' to leave Facebook over data breach Emily Tan Following Mozilla's lead by withdrawing would also not make strategic sense, according to insiders. However, some foresee more lasting consequences.   McCann & Spencer no more: Wong tipped to have resigned Jenny Chan 陳詠欣 McCann & Spencer, named after Wong in 2015, will be "reincorporated back" into McCann Worldgroup Hong Kong.   Briefs: New CEO for Saatchi & Saatchi Australia Plus news on OMD, Red Engine SCC, BMF, Adobe, Echo Myanmar, AOI Pro, TBWA, Geometry Global, Mutant Communications, Grey Group, Saatchi & Saatchi, DDB, and more.   M&C Saatchi: Record results show agency model is still a 'wonderful business' Gideon Spanier With revenues up 23%, APAC (including Australia) have played a big part in the agency's strong performance.   Mindshare launches fast idea-generation service Mindshare 24 Gideon Spanier As the name implies, the service will come up with solutions within 24 hours of a brief. Singapore, Shanghai and Sydney are among the global hubs.   Editor's Picks 10 days left to submit Digital A-list China nominations Staff The deadline for nominations is April 2nd. Do you see yourself as a digital disrupter, motivator or achiever in China? Maybe you know someone who is? Submit an entry for our 2018 China Digital A-list!   Is Amazon the answer for outbound Chinese e-commerce? Eric Heller, Anurag Gupta A small number of Chinese brands, such as Anker, are cracking the global ecommerce marketplace. What will it take for more to follow in their footsteps?   'If I don't learn anything, that job is dead to me' David Blecken In Japan, new graduates are about to make their first steps into the industry. Here's a look at what drives them, what they want in return for their hard work, and what their limits are.   BMW paints the town yellow at bold car launch Olivia Parker The car brand is attempting to woo a new genre of consumers with an interactive pop-up exhibition.   In pictures: Volkswagen Arteon launch in Singapore Megan Gell Edible art and keepsake paintings generate social media buzz.   Events Digital360Festival Apr 25 - 26, 2018 Shanghai   DigitalWorks Apr 25, 2018 Shanghai

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