Facebook nixes 3rd party data | TBWA launches content platform with Standard Chartered | AdParlor becomes Ada

Plus: Nike makes the world go 'round | Belt and Road and beyond: Advice for Chinese brands | Indonesia among best markets for viewability

View in web browser   Thursday, 29 March, 2018 Facebook locks out third-party data providers Babar Khan Javed Experian and Acxiom are among the numerous third-party data providers that Facebook will lock out of its ad targeting extension by winding down Partner Categories.   Standard Chartered joins TBWA crowdsourcing platform launch Matthew Miller The agency claims Flare Studio enables agency-controlled content production at the scale needed to feed brands' 'insatiable' demand.   Who runs the world? Nike Olivia Parker Nike's latest project with W+K Shanghai is a dramatic visual coup.     Belt and Road and beyond: Advice for Chinese brands with global ambitions Soon Chen Kang 江欣珍 Chinese companies expanding internationally may need to rethink their brand messaging to build affinity, according to speakers at the Shanghai International Advertising Festival.   AdParlor rebrands to Ada Babar Khan Javed After years of operating under the AdParlor banner, while offering a range of services such as programmatic, creative, and strategy, a rebrand was in order, according to the company.   Indonesia, Hong Kong among best markets for display ad viewability Emily Tan China emerges as the second worst market (after Russia) in a global benchmarking report from the WFA, which also examines video-ad viewability.   Dentsu acquires Asia rights to Captain Tsubasa TV series David Blecken The company plans to use the football-themed content property to develop sports marketing opportunities.   Briefs: Octagon, Omnicom Health, Vizeum, more Keep tabs on this week's people moves and account wins.   Editor's Picks No one ever said digital transformation would be easy Matthew Miller Advice from high-level APAC brand leaders on the reality behind a somewhat deceptive buzzword.   5 days left to submit Digital A-list China nominations Staff The deadline for nominations is April 2nd. Do you see yourself as a digital disrupter, motivator or achiever in China? Maybe you know someone who is? Submit an entry for our 2018 China Digital A-list!   Gender equality: Has the industry made any progress? Olivia Parker One year after agency heads signed Campaign's Mandate for Change, we are proud to launch a new survey to gauge the industry's progress toward gender equality.   Spark Foundry fills global brand president role Matthew Chapman Chris Boothe, CEO of Spark Foundry USA has taken on the additional post of global brand president for the network.   Promoted Controlling disruption: the billion-dollar brand question Staff Writer The start-up spirit is in high demand, but MNCs face different circumstances and need to look elsewhere for inspiration.   How hotel smartphone brand Handy is carving out a new market serving travellers Daniel Farey-Jones The founder of Hong Kong-based Tink Labs came up with the idea for Handy, a complimentary smartphone that is now installed in 700,000 hotel rooms worldwide, four years ago.   Events Digital360Festival Apr 25 - 26, 2018 JW Marriott Shanghai   DigitalWorks Apr 25, 2018 Shanghai

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Atifa Silk atifa.silk@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2018 Haymarket Media Ltd. All Rights Reserved.