Alibaba's car vending machine | Media agencies need a new story | CMOs' biggest worries

Plus: China's video-ad shortage | Snap's location targetting | Google's GDPR-compliant options

View in web browser   Tuesday, 27 March, 2018 Alibaba and Ford make splash with auto vending machine Soon Chen Kang 江欣珍 Buying a new vehicle becomes (almost) as easy as buying a refreshing beverage in China.   CMOs' 4 biggest worries, and what to do about them Staff Reporters Transparency, brand safety, viewability and ad fraud are the top concerns of marketers when it comes to digital advertising. The WFA's CEO provides a frank assessment of progress (or lack thereof) in each area.   Media agencies must 'change the narrative' on their role Faaez Samadi There's no better time to highlight the opportunities in today's fragmented media market, according to panellists at Campaign360.     Brands struggle with China's video-inventory crunch: OMD Staff Reporters TOP OF THE CHARTS: When it comes to both TV and online advertising in China, it's a seller's market.   Briefs: Havas, Ogilvy, Infiniti, OMG, more Keep tabs on this week's people moves and account wins.   Snap silently rolls out precise location targeting Babar Khan Javed Two new precision based location marketing options from Snap Inc. seek to help advertisers drive footfall.   Google offers GDPR-compliant advertising option Babar Khan Javed Google has updated its terms and products to offers advertisers, agencies, and publishers a new GDPR-compliant advertising tool that only targets ads at visitors that have opted in.   APAC dominates Gunn Media 100 Staff Reporters Half of the top 10 campaigns and agencies from the global report are from Asia-Pacific, as OMD Singapore nabs top campaigns honours for McDonald's.   Editor's Picks Booking global celebrities: Dos and don'ts Emma Usher Asian brands enlisting the support of international talent can have a huge impact in the home market and abroad, but all too often they make the same easily avoidable mistakes, says UK talent booker Emma Usher.   Best spaces to work: Y&R Singapore Staff Reporters Striking graffiti art helps to frame the Y&R office in Singapore.   Johnnie Walker takes A$15 million 'Next step' in Australia Ad Nut Diageo splashes out on an 18-month, A$15 million campaign through Leo Burnett Sydney.   Events Digital360Festival Apr 25 - 26, 2018 JW Marriott Shanghai   DigitalWorks Apr 25, 2018 Shanghai

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