Cathay calls first major pitch in 25 years | Google prioritises mobile-ready sites | MullenLowe adds data-science unit

Plus: Paul Heath leaves Ogilvy | 3 tenets of future media success | WE acquires in India | BMW disses agencies in US

View in web browser   Wednesday, 28 March, 2018 McCann on notice as Cathay Pacific calls wide-ranging pitch Jenny Chan 陳詠欣 The pitch is a key part of Cathay's three-year turnaround strategy that demands a transformation of its marketing approach.   Gender equality: Has the industry made any progress? Olivia Parker One year after agency heads signed Campaign's Mandate for Change, we are proud to launch a new survey to gauge the industry's progress toward gender equality.   Google finally rolls out mobile-first indexing Babar Khan Javed After years of releasing free tools that evaluate the speed of mobile sites and make the business case for prioritising it, Google has announced the rollout of mobile-first indexing.     MullenLowe launches data unit with leaders from Accenture, Boeing David Blecken The regional data-science and analytics unit is based in Tokyo and aims to support clients in digital transformation.   The 3 tenets of future media success: Tech, talent and business models Faaez Samadi Getting these three things right for your brand or agency will be the difference in winning in today's media world. Google's APAC MD for agency business explains why.   Ogilvy APAC chairman Paul Heath quits agency Robert Sawatzky Will leave by end of April to launch Brazilian startup   Essence hires senior APAC leaders Faaez Samadi New COO and VP boost regional office in Singapore.   WE Communications merges with Avian Media Faaez Samadi Move sees WE significantly boost its India presence.   Mitsubishi taps Critical Mass as first global digital agency Matthew Chapman Agency tasked with "developing a new digital ecosystem" for Mitsubishi's global customer base.   Briefs: Omnicom Health, Vizeum, Sling & Stone, more Keep tabs on this week's people moves and account wins.   Editor's Picks Brands needs to make loyalty, not content for content's sake: Marriott marketer Soon Chen Kang 江欣珍 Loyalty is the battleground in content marketing, according to Tony Chow, APAC director of creative and content marketing for Marriott International.   BMW dissed its pitching agencies, and it's not alone Harry Lang The manner of BMW's ad agency appointment in the US is disgusting, deplorable and sadly all too common, argues the founder of Brand Architects.   Korea's 'team Kim' cashes in on curling competitiveness Ad Nut The South Korean silver medallists have inked a four-year deal with LG.   Alibaba and Ford make splash with auto vending machine Soon Chen Kang 江欣珍 Buying a new vehicle becomes (almost) as easy as buying a refreshing beverage in China.   Events Digital360Festival Apr 25 - 26, 2018 JW Marriott Shanghai   DigitalWorks Apr 25, 2018 Shanghai

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