Nielsen debuts VR store simulation | W+K's first work for Shiseido's Tsubaki | Holding companies unite on call for tiny acts

Plus: If localisation isn't difficult you're doing it wrong | ADK delists | The case of the fake pillow

View in web browser   Friday, 16 March, 2018 Nielsen makes retail push with VR store simulation Babar Khan Javed The company showcased a VR-based tool for evaluating point-of-sale effectiveness yesterday in Singapore.   Holding companies unite to call on Gen Z to change the world Brittaney Kiefer Dentsu, Havas, IPG, Omnicom, Publicis and WPP have teamed up with Google for Common Ground's new "Little x Little" campaign.   Shiseido presents a simple vision with new Tsubaki work David Blecken Wieden+Kennedy's first campaign for the brand treads a different path from typical shampoo advertising.     Localisation is harder than brands may think: Space Doctors CEO Faaez Samadi Saying you understand local culture means going way beyond the social media buzz of the day, advises Fiona McNae of culture and semiotics insight firm Space Doctors.   ADK delists, announces Bain's Gross-Loh as a director David Blecken The company has made changes to its board ahead of unveiling its new strategy.   Google updates AdMob for monetization Babar Khan Javed A new tool will help app publishers monetize across the Google in-app ecosystem.   The case of the fake pillow: JD.com hit by counterfeit accusation Yiling Pan Company maintains that influential novelist received the wrong product, not a fake.   Editor's Picks Briefs: Publicis, JWT, Y&R, Ogilvy, WE Buchan, more See all the weeks people moves and account wins.   Two-thirds of advertisers plan ads for voice-activated devices this year Emily Tan As well as targeting, most advertisers and agencies believe the ability to use dynamic creative makes digital audio an increasingly attractive medium.   Men in comms in APAC earn 28% more than women Olivia Parker A new report by Prospect and PublicAffairsAsia lays bare the extent of the pay gap between genders in the PR and communications industry in Asia Pacific.   'We're so screwed…': Online crisis-management myths, debunked Ray Rudowski Social media-driven crises strike terror into the hearts of many brand marketers. But much of the panic is due to unfounded fears.   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital360Festival Apr 25 - 26, 2018 Shanghai

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