Monday, 15 January 2018

Tragic loss leads to a new chapter in Indian advertising | Tata Group appoints Adfactors | Asian Paints film | Kamal Basu to move on from Volkswagen | Images from Campaign India's workshop for CMOs

 
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Tuesday, 16 January, 2018
A tragic loss leads to a new chapter in Indian advertising

A tragic loss leads to a new chapter in Indian advertising

Campaign India Team

The IAA India Chapter hopes that advertising can play a meaningful role in a city where the infrastructure is under severe pressure

 
Tata Group awards India communications mandate to Adfactors PR

Tata Group awards India communications mandate to Adfactors PR

Campaign India Team

The mandate covers some of the largest group companies but does not include major consumer facing companies like Tata Motors

 
Asian Paints says that rooms are not showrooms

Asian Paints says that rooms are not showrooms

Campaign India Team

Watch the film conceptualised by Ogilvy Mumbai here

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Kamal Basu to move on from Volkswagen

Kamal Basu to move on from Volkswagen

Campaign India Team

Had joined the company in 2015 as head of marketing

 
Images from R Sridhar's workshop with CMOs

Images from R Sridhar's workshop with CMOs

Rashmi Mallya

Senior marketing professionals across industries joined the movement to stay relevant and stay innovative in 2018 through this session

 
Wavemaker retains Perfetti Van Melle business

Wavemaker retains Perfetti Van Melle business

Campaign India Team

The business was handled by Maxus which has been merged with MEC to create Wavemaker

 
Famous Innovations elevates Siddhartha Singh as CEO for Mumbai office

Famous Innovations elevates Siddhartha Singh as CEO for Mumbai office

Campaign India Team

He was business head prior

 

Editor's Picks

Campaign hosts IRS Webinar on Jan 19

Campaign hosts IRS Webinar on Jan 19

Campaign India Team

The webinar will see participation from leading minds of marketing and media

 
A toast to Brigadier Kapil Mohan

A toast to Brigadier Kapil Mohan

Satbir Singh

The author states how his relationship began with 'the only cult brand the country has known'

 
View from Nepal: Emerging advertising trends in the Himalayan Kingdom

View from Nepal: Emerging advertising trends in the Himalayan Kingdom

Ujaya Shakya

In the first of a regular monthly column, the author talks about emerging trends in the Nepalese advertising business

 
Effies 2018: McCann, One97 Communication take top honours

Effies 2018: McCann, One97 Communication take top honours

Campaign India Team

Ogilvy won the Grand Effie and finished in second place

 
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