Sorry, boss, no one wants to drink with you | Stop the Facebook panic | Video header bidding: Promise and reality

Plus: New work from Emirate and DB Export | All the week's moves and wins | Watson, meet Einstein

View in web browser   Friday, 26 January, 2018 Video header bidding doubles publisher eCPMs: AppNexus Babar Khan Javed AppNexus reports that it has doubled eCPMs for publishers by using video header bidding. However, the approach faces adoption barriers in APAC.   No one wants to have a drink with you Barry Lustig Young people in Japan have profoundly different expectations than their managers as to what company life should be. We need to listen to them.   Let's end the panic over Facebook's algorithm changes James Gaubert It's not going to be so bad, and following some simple advice will better serve brands, writes Ogilvy's head of digital and social in Malaysia.     Emirates celebrates success with upgrade 'tips' Ad Nut Comic campaign is based on a universal traveller truth and the airline's success in the TripAdvisor travel awards.   News briefs: Fox, Changi Airport, Iris, Roots PR, more Plus items on Weber Shandwick, Quantcast, JWT, Publicis One, OMD, Edelman, UM, Cisco, Ogilvy and more, all in this week's moves and wins column.   Bruising beer-bar brawl narrowly averted in New Zealand Ad Nut Trouble is brewing between two suspiciously similar gangs of guys, until a new brew from DB Breweries saves the day.   IBM-Salesforce partnership combines Watson and Einstein for customer service Babar Khan Javed The latest cross-channel collaboration exposes the industry leaders in enterprise software to their respective audiences.   Editor's Picks Byron Sharp: Heavy buyers a 'dead-end' marketing strategy Omar Oakes Byron Sharp has hit back at research by Dunnhumby suggesting that "heavy buyers" are undervalued in marketing, decrying the findings as representing a strategic "dead-end".   Rizap looks to spread self-improvement credo David Blecken Japan's Rizap Group has seen explosive growth through helping people lose weight. Now it wants to be seen as an all-round self-improvement partner for ambitious people at home and in Asia.   Senseless scent scheme: Downy's breathtakingly bonkers 'freshness device' New in our WTF file: Have you always wanted to have your text messages trigger a small device to emit fragrances at your loved one?   Dentsu Aegis Network hosts launch of 'industry transformation map' Babar Khan Javed Singapore's Economic Development Board launched an industry transformation map at the new APAC headquarters of Dentsu Aegis Network.   Event tech trends to watch in 2018 Kim Benjamin Data integration, mixed reality and facial recognition on the rise.   Philips launches global campaign around Davos that asks why healthcare can't be better Emily Tan The campaign builds on last year's initiative on the future of health.   Promoted National Geographic and Emirates invite travelers to share in the adventure Michael Rich The campaign gave user-generated content the limelight, featuring Emirates own employees globetrotting the world.   Events Programmatic Maestros Audiocast Jan 30, 2018 Online   Campaign360 Mar 20, 2018 Capella Singapore

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