M&C Saatchi launches in Indonesia | WPP's Superunion eyes China brands | 7-Eleven tries to froth its image

Plus: An inside view of gender equality (or lack thereof) in Japan | News on HSBC, Publicis, Netflix, adspend, Gunn Report, P&G, Publicis.Sapient, and more

View in web browser   Wednesday, 24 January, 2018 M&C Saatchi launches in Indonesia Faaez Samadi Agency opens third Southeast Asia office with three founding members from local rivals.   7-Eleven taps coffee culture to froth its image Robert Sawatzky, Rick Boost A multimillion Hong Kong dollar campaign for a new premium brew blends outdoor, print and social media in Hong Kong and Macau.   WPP's Superunion eyes border-busting China brands Olivia Parker As WPP launches 'Superunion', combining five legacy agencies into one, Asia CEO Benedict Gordon says the unified approach will provide a lot more "firepower" when it comes to helping APAC clients expand overseas.     Japanese companies need to do a lot more to be female-friendly Dr Hana Hayashi While corporate Japan is heading in the right direction with maternity and childcare leave, it needs to jettison social norms that continue to make workplaces uncomfortable for women.   HSBC launches $400 million global media review Gideon Spanier WPP has a close relationship with HSBC, which uses JWT for creative duties as well as Publicis Groupe's Saatchi & Saatchi.   Publicis Groupe refutes anonymous charge it overvalued organic growth I-Hsien Sherwood Holding company labels anonymous accusation a "destabilization attempt".   Global adspend to grow 4.7% in 'stellar' 2018: Warc Emily Tan The organisation predicts 6% growth in APAC.   Netflix achieves record market capitalization of $100 billion Babar Khan Javed The market leader in video on demand experienced record growth in subscribers, beating analyst expectations.   Wavemaker China names COO Staff Reporters Former MEC China chief client officer Ann Lim takes on the newly created role.   News briefs: Publicis One Philippines, OMD HK, Edelman Singapore Keep up with this week's people moves and business wins.   P&G announces second round of global agency cull Omar Oakes Speaking on an investor call, chief financial officer Jon Moeller said P&G had reduced the agencies it worked with from 6,000 to 2,500, and wanted to half this number again.   Carrefour Group appoints Publicis.Sapient for global e-commerce transformation Emily Tan Supermarket giant also discussed selling of a stake in Carrefour China to Tencent, and fresh-food retailer Yonghui (which is partly owned by Tencent).   Editor's Picks Technology adds a new layer of realism to Japan promotions David Blecken 360 degree views of sumo, shrines and Pikachu.   Vote for WFA's Global Marketer of the Year Staff Reporters This week Campaign is showcasing the six CMOs shortlisted for the World Federation of Advertisers' Global Marketer of the Year award. Today: Jane Wakely of Mars and Deutsche Telekom's Hans-Christian Schwingen.   Premium Overwork in adland: More than 50% say health affected Faaez Samadi Overstressed, underappreciated, uncompensated and always-on: Breaking down our exclusive survey.   Gunn Report to introduce major changes The Gunn Report, which is owned by marketing intelligence company WARC will be re-launched next month as part of the integration of Gunn Report into WARC.   Promoted AdColony's 2018 mobile predictions Jude O'Connor Jude O'Connor, VP brand & agency performance at AdColony, says 2018 will be the year that brands come to appreciate the true potential value of their apps.   Events Programmatic Maestros Audiocast Jan 30, 2018 Online   Campaign360 Mar 20, 2018 Capella Singapore

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