Kids have pocket money, and preferences | What a 'new Dentsu' should look like | BAT tightens grip

Plus: Vote for Global Marketer of the Year | Assessing Accenture | F1 makes media move | Salesforce, Adobe news | Work from Huawei and Vicks

View in web browser   Tuesday, 23 January, 2018 APAC kids now have their own spending power Olivia Parker A study by TotallyAwesome shows almost all Asian children receive pocket money—and they are increasingly sure about where they want to spend it.   Premium The real meaning of a 'new Dentsu' Shaun Whatling The CEO of London-based sports marketing company Redmandarin offers a personal view on what Dentsu's legacy means for Japanese brands globally.   China's big three tighten hold on programmatic spend: eMarketer Soon Chen Kang 江欣珍 Baidu, Alibaba and Tencent combined take up the largest share of programmatic digital display spending in China.     Omnicom Group replaces MD for Impact BBDO in Pakistan Babar Khan Javed Faisal Durrani has been replaced as the managing director of Impact BBDO in Pakistan.   Formula One picks Wavemaker and Brainlabs for global media Omar Oakes Former Formula One chief executive Bernie Ecclestone had previously handled media-buying himself.   Adobe Experience Cloud adds support for Hadoop data Babar Khan Javed At the National Retail Federation in New York, Adobe announced a series of updates for the Adobe Experience Cloud, all of which focused on augmenting personalisation.   Accenture juggernaut sets pace in sector ripe for disruption Gideon Spanier Accenture showed it was serious about moving into marketing services in 2017. It must prove it can win business in 2018, writes Campaign UK's head of media.   Salesforce Sales Cloud integrates with Google Analytics 360 Babar Khan Javed The integration allows advertisers and agencies to port their offline customer data and sales pipeline from Sales Cloud to Analytics.   Top 10 event predictions for 2018 Megan Gell Agencies anticipate more disruption, more events and fewer players.   Editor's Picks Vote for WFA's Global Marketer of the Year Staff Reporters This week Campaign is showcasing the six CMOs shortlisted for the World Federation of Advertisers' Global Marketer of the Year award. Today: P&G's Marc Pritchard and Mastercard's Raja Rajamannar.   Vicks brings 'Touch of care' to Philippines Ad Nut A tough guy accidentally becomes a loving dad in a worthy followup to last year's great ad from India.   Huawei turns cell towers into photo perches in Kenya Jenny Chan 陳詠欣 A campaign with a landscape photographer and the country's top telco, Safaricom, put a new twist on the 'rooftopping' trend, producing impressive images and earned-media coverage.   Why 'heavy' buyers matter more than Byron Sharp says Adam Smith, Nick Blair A study from Dunnhumby challenges received wisdom that marketers should target only light users, as the report's authors explain.   Promoted Programmatic trends taking centre stage in 2018 Staff Writer Brand safety, regional growth and an omnichannel ecosystem are set to shake up the industry in the year ahead.   Events Programmatic Maestros Audiocast Jan 30, 2018 Online   Campaign360 Mar 20, 2018 Capella Singapore

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