Blog: Think vertical? Open to debate | Delna Sethna is CCO, L+K Saatchi | 'See IRS along with ABC': Campaign Expert Panel

View in web browser   Monday, 22 January, 2018 Blog: Think vertical? Open to debate Sandeep Goyal In this blog three thought leaders debate the need to think vertical   Delna Sethna elevated as CCO by L+K Saatchi & Saatchi Campaign India Team Now a single leadership has emerged for creative department that earlier had three creative leaders. Victor Charles takes on the role of an executive director focusing on business development and integration   Campaign IRS 2017 Webinar: 'IRS findings to be seen along with ABC numbers' Campaign India Team ABC reports to be linked with IRS software two months from now, the expert panel revealed in Campaign India's Webinar held to analyse the impact of IRS 2017   Bangladesh, Mongolia, Sri Lanka among fast-growing media markets Emily Tan Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020   Ogilvy India elevates Prem Narayan and Balagopalan Ganapathy Campaign India Team These promotions are effective immediately   Editor's Picks IRS 2017: English dailies bow out of the top 10 Campaign India Team Newspaper readership has grown by 40 per cent adding 11 crore readers   IRS 2017: Topline findings Campaign India Team The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) revealed findings of the Indian Readership Survey (IRS) 2017 through an event in Mumbai on 18 January. Here are the topline findings   Blog: Dear marketer, do you know what your brand sounds like? GD Prasad The author believes that brands must open their ears to sound and music again to improve interactions and consistently make consumer experiences far more intuitive and purposeful   IAA WorkToLiveToWork: Great concept, but requires greater execution expertise Prasad Sangameshwaran Sandeep Goyal and Prasoon Joshi have some suggestions on the way forward

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