Paul Soon to lead trio of markets for MullenLowe | Rizap's self-improvement credo | How to market electric cars

Plus: Dentsu's new 'map' and HQ | WPP cuts ties with men-only event | A senseless scent scheme

View in web browser   Thursday, 25 January, 2018 MullenLowe creates SEA unit, appoints Paul Soon to lead Matthew Miller Singapore, Malaysia and Hong Kong offices will be integrated under the former Possible and XM Asia CEO.   Dentsu Aegis Network launches 'industry transformation map' Babar Khan Javed Singapore's Economic Development Board has partnered with the Dentsu Aegis Network to launch a partnership that aims to create thousands of jobs in advertising.   Rizap looks to spread self-improvement credo in Japan and beyond David Blecken Japan's Rizap Group has seen explosive growth through helping people lose weight. Now it wants to be seen as an all-round self-improvement partner for ambitious people at home and in Asia.     Can we all stop developing advertising the way small children play football? Charles Wigley When everyone is running to one spot, BBH's APAC chairman despairs.   Nissan: Sell electric vehicles through fun, not facts Faaez Samadi Today's EV buyer is focused on the experience, says Nissan's Vincent Wijnen. So marketing, in Asia especially, must take this and run with it.   Vote for WFA's Global Marketer of the Year Staff Reporters All six shortlisted CMOs have been revealed. Vote now for World Federation of Advertisers Global Marketer of the Year.   WPP cuts ties with men-only event where women were 'harassed' and 'groped' Omar Oakes Martin Sorrell did not attend this year's event, says he has 'never seen anything like' the behaviour described in an FT article written by undercover reporters.   JWT and MediaCom on alert as Shell calls global creative and media review Gideon Spanier Shell, which has reportedly appointed R3 to handle the process, spends an estimated $200 million on marketing annually.   Editor's Picks Senseless scent scheme: Downy's breathtakingly bonkers 'freshness device' New in our WTF file: Have you always wanted to have your text messages trigger a small device to emit fragrances at your loved one?   Pedigree makes selfie app and filters for dogs Ad Nut Pedigree takes after Snapchat to create dog filters in a new app launch.   M&C Saatchi launches in Indonesia Faaez Samadi Agency opens third Southeast Asia office with three founding members from local rivals.   7-Eleven taps coffee culture to froth its image Robert Sawatzky, Rick Boost A multimillion Hong Kong dollar campaign for a new premium brew blends outdoor, print and social media in Hong Kong and Macau.   Super Bowl ad digest The Super Bowl takes place February 4, and advertisers are paying an average of US$5 million for 30-second spots. Campaign US is collecting the latest ads here.   Events Programmatic Maestros Audiocast Jan 30, 2018 Online   Campaign360 Mar 20, 2018 Capella Singapore

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Atifa Silk atifa.silk@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2018 Haymarket Media Ltd. All Rights Reserved.