Kidfluencers: Rise of the knee-high KOLs | Pokemon goes to China | Essence opens four APAC offices

Plus: Malaysia tourism logo roundly derided | Nike's all-star Korean campaign | Latest We Are Social report

View in web browser   Wednesday, 31 January, 2018 Premium Kidfluencers: The rise of pint-sized digital trendsetters Olivia Parker They may not yet have reached their teens, but this new breed of junior content creators is taking Asia by storm. Here's what brands need to know about working with them   Malaysia tourism logo roundly derided Who doesn't like clip-art animals in shades? Malaysians, that's who. At least not when those animals are peering out from a logo meant to entice tourists to visit the country.   APAC again dwarfs the rest in internet and mobile usage Soon Chen Kang 江欣珍 The latest report from Hootsuite and We Are Social shows the still increasing uptake of internet and social media in the region.     Essence opens four new APAC offices Faaez Samadi WPP agency extends its regional footprint in Australia, India and Indonesia.   Nike creates original song to reach Korea's 'senegis' Ad Nut Multiple celebs and athletes appear in 'Run it', Wieden+Kennedy Tokyo's latest work for the South Korea market.   Pokémon Go launch in China: Better late than never? Rivi Bloch Some expect the AR game's China launch to disappoint. But Taptica's SVP for client services still sees a huge opportunity for marketers.   Facebook takes on YouTube and Amazon with gaming creator pilot program Babar Khan Javed Operating since 2011, Twitch is Amazon's live streaming subsidiary and the lifeforce that allows eSports athletes to monetize content. Facebook wants in.   Briefs: Marketing Society, Iris, BMF, M&C Saatchi, more Keep up with people moves and business wins in our frequently updated roundup.   Editor's Picks Facebook forbids cryptocurrency ads Babar Khan Javed Taking on the likes of the Bitcoin, Facebook has officially barred advertisers of cryptocurrency from using its social network as an awareness platform.   On Campaign India: Tributes to Ranjan Kapur, WPP India chairman and former Ogilvy head "He is the one who gave me wings to fly."   Fintech startups: Win a yearlong marketing campaign Staff Reporters Fintech startups have the chance to win a yearlong marketing campaign in a pitch contest being run by Corporate Treasurer.   A polemicist addresses Dentsu's hold on the Olympics Tatsuya Mizuno Having spent almost 20 years at Hakuhodo, Ryu Honma clearly has an axe to grind with Dentsu. But his latest book deserves some attention, if only because it questions what many see as the natural order of things.   Promoted Data & technology: The keys to advertising to one billion people Atique Kazi Xaxis director of India weighs in on the chops needed to reach the world's second-largest Internet population.   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital Media Awards Apr 25, 2018 Shanghai

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