2017 year-end New Business League | Bing outperforms AdWords | Google lets you "mute' ads that follow you

Plus: Nissan applies parking tech to slippers | Is Apple iPhoning it in, creatively?

View in web browser   Monday, 29 January, 2018 New Business League: See who finished 2017 on top Staff Reporters R3 offers up its complete creative and media new-business tables for 2017.   Bing outperforms Google AdWords: iProspect report Babar Khan Javed Per the report, the cost per click (CPC) with Bing rose by 29% year on year, while its clickthrough rate (CTR) improved to be 57% higher than Google's.   Google lets users mute 'following' ads, trials ad blocker on Chrome Emily Tan The tech giant plans to expand this tool to YouTube, Search and Gmail in the coming months.     Premium CNY 'great migration' equals opportunity for mobile marketers Helen Roxburgh With millions of trips made by road, rail and sea, the Lunar New Year holiday has created a captive mobile audience for marketers.   Ogilvy Singapore wins Changi Airport creative and digital pitch Plus, briefs on Fox, Iris, Roots PR, Weber Shandwick, Quantcast, JWT, Publicis One, OMD, Edelman, and more, all in this week's moves and wins column.   Premium Marketing in Indonesia: Cautious, with a chance of boycotts Gunjan Prasad Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.   Campaign360: first look at 2018 speaker lineup Campaign Asia-Pacific Campaign360 gathers industry thought leaders from brands, media, marketing and advertising.   Digital Media Awards China open for entries Staff Reporters The awards, taking place in Shanghai this coming April, represent an opportunity for digital-media work from Greater China to gain international recognition.    Editor's Picks It's come to this: Apple makes two emoji movies Ad Nut The brand really seems to be iPhoning it in, creatively speaking.   Burger King explains net neutrality with Whoppers Ad Nut The brand illustrates the issue with a fake menu that charges higher prices for faster service.   'Uncaged' brand makes most of caged football matches Ad Nut Tiger Beer launches its street football festival in Cambodia with a campaign through Cream Cambodia.   No one wants to have a drink with you Barry Lustig Young people in Japan have profoundly different expectations than their managers as to what company life should be. We need to listen to them.   Promoted The science of getting the right kind of attention Staff Writer Hint: you really have to give mobile consumers choice.   Events Programmatic Maestros Audiocast Jan 30, 2018 Online   Campaign360 Mar 20, 2018 Capella Singapore

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