Inside Accenture's 'Digital Hub' | Visa's approach to the Winter Olympics | The emails consumers hate most

Plus: Rappler faces license revocation | SPH and Starhub extend cooperation | Golin

View in web browser   Tuesday, 16 January, 2018 A visit to Accenture's collective creative Digital Hub Rick Boost In a world of specialist setups, does a one-stop shop for design, data analysis and prototype production make sense?   Behind Visa's vision of a cardless Winter Games David Blecken With PyeongChang 2018 just around the corner, the sponsor is making big bets on wearable technology and sound to stand out as a financial services innovator at the event.   Rappler: Philippines hasn't shut us down yet Matthew Miller The site, which has been critical of president Rodrigo Duterte, says it will continue work as it appeals a ruling by the country's Securities and Exchange Commission.     Geometry Global Malaysia gets more Digi business Plus, news on SpotX, OMD Melbourne, The Monkeys, Publicis One, Havas Singapore and more, in this week's 'moves and wins' column.   SPH, StarHub extend content and marketing partnership Faaez Samadi New agreement continues collaboration on advertising, content and marketing services.   Loyalty-program emails are actively ignored: Return Path Babar Khan Javed A report by Return Path provides benchmarks for the 10 most common types of marketing messages.   Golin bolsters Hong Kong leadership Faaez Samadi New executive director comes in to take on the PR agency's B2C practice.   Editor's Picks Why Instagram is about inspiration, not influencers Omri Reis Brands in Japan are falling over themselves to be 'Instagenic', but they must remember to communicate on the same level as the people they are trying to reach, explains AKQA's Omri Reis.   Are we representing customers, or just stalking them? Oliver Spalding A little less time with the data and a little more with the digital consumer goes a long way in building trust.   Manulife tipped to consolidate its APAC creative business Robert Sawatzky The insurer currently works with a mix of agencies throughout the region.   Facebook fallout: Higher prices, more emphasis on creative Babar Khan Javed, Emily Tan The cost of Facebook ads will rise following changes to the newsfeed algorithm, so it behooves advertisers to invest in contextual creative and copy talent.   Events Programmatic Maestros Audiocast Jan 30, 2018 Online   Campaign360 Mar 20, 2018 Capella Singapore

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