New Isobar APAC MD | Indian pilots take on gender equality | Indonesia ties TV ads to mobile content

View in web browser   Wednesday, 03 May, 2017 Isobar promotes new APAC MD Faaez Samadi Rohan Lightfoot takes on the role from Sven Huberts.   Discovery: The golden era of marketing Isabella Barbato Personalised and organic online experiences are the best means through which to target today's digital consumers, says Isabella Barbato at Outbrain.   Indian Air Force straps into gender-equality cause Ad Nut Recruitment film by Grey Group India makes case that patriotism is not gender-specific.     TV commercials to trigger mobile content in Indonesia Soon Chen Kang 江欣珍 mTraction TV Sync, a collaboration between Ansible Indonesia and Affle, can synchronise digital content with a brand's own—or a competitor's—TV ads.   Editor's Picks 'Stephen' goes big for TD Ameritrade's first foray in Asia Ad Nut Amusing ad by Havas Singapore is the brand's first locally produced creative work.   Google and Facebook own 20 percent of media spend Staff Reporters On Zenith's global list of the top media owners, Baidu lands in fourth spot, Tencent in 14th and CCTV in 20th.   How's your Japan strategy coming? Barry Lustig If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.   Restrictions on bar entry at Cannes could 'kill energy' Simon Gwynn A stricter admission policy for bars and hotels at this year's Cannes Lions risks changing the nature of the event, industry leaders have warned.   Events Media360 Malaysia May 23, 2017 Kuala Lumpur   PR360Asia Jun 6, 2017 Hong Kong   Campaign Jobs   CHANDLER MACLEOD: PR Manager Singapore

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