iProspect partners for ecommerce in Japan | Havas launches "transparent' programmatic

Plus, reacting to 'WannaCry', 'award bait' campaigns, AI analytics from Google, more

View in web browser   Wednesday, 24 May, 2017 iProspect-Clavis partnership aims to simplify ecommerce for brands in Japan David Blecken The two companies will combine analytics services to help brands navigate a US$100 billion market.   'Fake news' stigma can rub off on advertisers: BBC research Soon Chen Kang 江欣珍 Association with trusted media outlets positively affects consumers' impressions of brands.   “I love a good crisis”: Bill Wohl’s busy week with 'WannaCry' Robert Sawatzky If you sell data recovery, you too must be ready for a ransomware outbreak.     What I hope to see at Cannes Lions: Steven Kalifowitz Steven Kalifowitz The director of brand strategy at Twitter, who is serving on this year's Entertainment Lions jury, wants to see work that doesn't steal your attention, but offers enduring value in return for it.   Havas launches 'fully transparent' programmatic platform Gideon Spanier Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic ad-buying process "for the first time."   TBWA Hakuhodo invests in an innovation workshop David Blecken The agency hopes to reach new creative people through a partnership with TechShop Japan.   Google uses AI to offer free cross-channel, multi-platform attribution tools on analytics Emily Tan Baased on Google’s 2014 acquisition of Adometry, Google Attribution is now baked into analytics.   Editor's Picks Ad Nut's parade of 'award-bait' campaigns Ad Nut It's that time of year again.   The good and the bad of China brands Rick Boost We kick off a new short-video series, Marketing Masters, with Prophet's Tom Doctoroff discussing what Chinese brands do need to do better to succeed outside their home market.   Are you a woman or non-white creative? Airbnb wants to meet you at Cannes Ilyse Liffreing The brand is on a mission to expand the diversity of its creative team.   Sabina teases with peek-a-boo bra ad Ad Nut Thai actress Chompoo Araya unveils her intimate secrets for underwear brand Sabina.   Events PR360Asia Jun 6, 2017 Hong Kong   PR Awards Asia 2017 Jun 6, 2017 JW Marriott   Campaign Jobs   Prospect: Account Director/SAM - Consumer Hong Kong

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