JWT/Mirum names SEA CEO | Advertising Week highlights | EMA winners

Plus, PropertyGuru and PHD science the s*&t out of brand marketing, China's new PI law, more

View in web browser   Wednesday, 31 May, 2017 JWT hires new Southeast Asia CEO Faaez Samadi Jacco ter Schegget takes on Southeast Asia mandate for Mirum and JWT, as Nanda Ivens departs.   Ideas that stuck at Advertising Week Asia 2017 (Part One) David Blecken Five highlights from the Tokyo event's first day.   How PropertyGuru is bringing science to brand advertising Matthew Miller Working with PHD, the online real-estate giant is building an evidence-based method for optimising its investments in brand-building.     New China cybersecurity law impacts use of 'personal information' Olivier Maugain, Donfil Huang What advertisers need to know about the law that comes into force tomorrow.   Event Marketing Awards winners announced Staff Reporters The awards, presented by CEI Asia and Campaign Asia-Pacific, honour the best in Greater China's MICE industry.   Snap Inc partners with Integral Ad Science over brand safety Faaez Samadi IAS brought in to review Snap's protocols to mitigate brand risk.   WPP invests in digital content company for Asian millennials Emily Tan 88rising has 15 employees in New York and Los Angeles, and plans to launch a Shanghai office.   Publicis Media unveils 'transformation' board Faaez Samadi The 'next generation' board will work with the agency's global executive on future opportunities.   Editor's Picks Rise of the polymath marketer Eugene Yap Eugene Yap of Iris Concise discusses the high bar today's marketers must surmount.   Premium New balls and rules for Asia, please Clarissa Sebag-Montefiore Sports organising bodies and entrepreneurs are stepping up to the plate to deliver new formats and fast-paced tournaments that will engage today's connected Asian audiences.   Why Unilever's Sustainable Living brands are driving growth Becky Willan The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and purpose, says the managing director of Given.   BBDO tops global Effie Index for fourth time Omar Oakes MullenLowe Lintas, Ogilvy India and Colenso BBDO land in the top five most effective agencies.   Events PR360Asia Jun 6, 2017 Hong Kong   PR Awards Asia 2017 Jun 6, 2017 JW Marriott   Campaign Jobs   Prospect: Account Director/SAM - Consumer Hong Kong

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