Hoffman Agency names new APAC MD | Doctoroff on Chinese brands | Cannes Lions preview

Plus, a bonkers disaster movie in reverse, an art exhibit of breast-cancer scars, and more

View in web browser   Tuesday, 23 May, 2017 Hoffman Agency names APAC MD Matthew Miller Caroline Hsu has client-side experience with Appier, Google, TomTom Asia and BenQ.   The good and the bad of China brands Rick Boost We kick off a new short-video series, Marketing Masters, with Prophet's Tom Doctoroff discussing what Chinese brands do need to do better to succeed outside their home market.   Attack mutant face or drink this buy Ad Nut An everyman's epic bad day plays out in reverse to mark the launch of a new drink in Indonesia.     52 'supermodels' make naked appearances for breast-cancer awareness Ad Nut Breast cancer survivors can't appear in public exposed, but the Greek goddess Eos can.   What I hope to see at Cannes Lions: Ted Lim Ted Lim The CCO of Dentsu Asia-Pacific, who is serving as president of this year's Direct Lions jury, wants to see intuition, courage and untraditional ideas.   The new normal: Voice search and the future of marketing Luke Janich Though it complicates search marketing, adoption of voice search could be an excellent opportunity for brands, writes Luke Janich.   Don't batch-and-blast away your brand Charlie Loo Email blasts can come back to bite you in today's customer journey.   Three tips to make your customer stories sparkle Marc Ha Marc Ha at Text100 explains why case studies are the most effective tools for telling consumer stories.   Editor's Picks Photos: Dentsu Aegis Network's 'One Day For Change' Staff Reporters Dentsu Aegis Network's annual charitable day took place Friday.   Engagement Meter: May's top social-media brand campaigns and posts Ranjani Raghupathi See how Magnum Malaysia, Tic Tac Thailand, Levi's Philippines, Canon India and others made an impression in the latest Engagement Meter, curated by Unmetric.   Promoted A clear look at your audience Staff Writer Audience measurement needs to be reported as quickly, efficiently and effectively as possible. Or, you're going the way of the dinosaurs.   Promoted 'Advancing New Possibilities' the focus of AdAsia Bali 2017 Staff Writer Former UN Secretary General, Kofi Annan, to address the theme of positive change amongst an inspiring lineup of speakers   Promoted How to effectively bring science to marketing Jonathan Allan Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done-without compromising on creativity.   Events PR Awards Asia 2017 Jun 6, 2017 JW Marriott   PR360Asia Jun 6, 2017 Hong Kong   Campaign Jobs   Prospect: Account Director/SAM - Consumer Hong Kong   CHANDLER MACLEOD: PR Manager Singapore

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Steve Marshall steve.marshall@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2017 Haymarket Media Ltd. All Rights Reserved.