With more consultancies muscling in on the advertising industry, agencies need to make their creative more prominent than ever, says FCB CEO Carter Murray.
Twitter was placed at second and fourth on the iOS and Android platforms respectively in the non-gaming category for Southeast Asia in a performance index released by the mobile attribution firm.
Sports organising bodies and entrepreneurs are stepping up to the plate to deliver new formats and fast-paced tournaments that will engage today's connected Asian audiences.
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