Yum China decides media pitch | R/GA Tokyo launch: Exclusive interview | Havas acquires Sorento

Plus, Unlockd secures access to APAC carriers, and animals defend humans from abuse

View in web browser   Thursday, 25 May, 2017 Mindshare tipped to prevail in Yum China pitch Matthew Miller The owner of Pizza Hut and KFC will stick with its longtime partner after a pitch that involved Zenith and Carat, Campaign Asia-Pacific has learned.   R/GA promises respectful disruption as it launches in Japan David Blecken The company sees an opportunity to upgrade traditional practices while learning from Japan and applying insights to other markets.   Havas acquires India-based health agency Sorento Soon Chen Kang 江欣珍 Agency will be integrated with Havas Health & You India to form Havas Life Sorento.     Unlockd secures partnership with Axiata Matthew Miller Deal gives Unlockd direct access to mobile carriers in eight countries.   Premium Holograms make virtual mark on the world stage Helen Roxburgh The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.   What I hope to see at Cannes Lions: Simone Tam Simone Tam The CEO of Mcgarrybowen China, who is serving on the Creative Effectiveness jury, wants fresh, outstanding ideas that are living examples for the rest of the industry.   Now is the best time to be in the TV business Zubin Gandevia Traditional models of consumption have changed beyond recognition—but viewership is booming, writes Zubin Gandevia, president of FOX Networks Group Asia.   Editor's Picks Why brands need to stand up for what matters Tricia Weener Provoking important discussions is one way brands can make emotional connections with consumers.   'Animals for the Ethical Treatment of People' launches Ad Nut PETA and MullenLowe Singapore create a clever table-turning campaign.   Sanitary-pad ad could have been great; too bad about that narrator Ad Nut Commercial by BBDO Malaysia for Libresse fails to have confidence in its own concept.   Ad Nut's parade of 'award-bait' campaigns Ad Nut It's that time of year again.   Events PR360Asia Jun 6, 2017 Hong Kong   PR Awards Asia 2017 Jun 6, 2017 JW Marriott   Campaign Jobs   Prospect: Account Director/SAM - Consumer Hong Kong

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